Innovative Strategies for Steakhouse Delight: A Case Study

Entrepreneurship

Background
 Steakhouse Delight is one of the most
reputed fine dining restaurants that is
located in New South Wales Australia and the
owner of the restaurant is Statham Family.
 Currently Nick Statham is running the
business being the representative of the
family and is aiming to build a huge
reputation of the organization in all over
Australia and also aiming to expand the
business in the market of New Zealand in
near future.

INNOVATION
 Nick Statham decided to introduce the age old
restaurant as a new molecular gastronomy pub in
order to retain the popularity of the organization
in the tough times.

Customers and markets
Nick Statham before renovating
the family business organization
studied the market of operation
and decided that for achieving
success the target customer base
should be of the age group of 20
to 45 as the type of services