Leadership Traits and Strategies of Steve Jobs: An Investigative Report

Steve Jobs

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Steve Jobs- a great leader............................................................................................................3
Leadership traits of Steve Jobs....................................................................................................4
How was Steve Jobs' organisational strategy communicated in the business?...........................5
Does Steve Jobs use his transactional or transformational leadership to drive the business
strategy?.......................................................................................................................................6
Critical analyses in the academic field related to Transformational Leadership theory & Great
Man/Trait Theory.........................................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Leadership is related to the ability of a person which is used by them to influence the will of the
employees towards the goals and objectives of the organisation. Leadership is one of the most
important aspect of the modern day business which has provide support to the managers to
manage the employees. The main aim of the leaders is to motivate the employees towards the
business of the organisation and to take the benefit from their efforts and qualities. There are
many theories and style of leadership are present in the market which can be used by the
managers in their working so that it becomes easy for them to manage and influence the will of
the customers. There are many functions are present in the market which is done by the leaders
such as motivation and many more. Motivation is one of the important function of the leader
which helps the company to retain their employees and to enjoy the maximum productivity of
their workforce. There are number of employees are present in the organisation which has
required proper moral support which is provided by the leaders to them. The performance of
these employees are depend upon the motivation factor of the organisation. There are different
types of leaders are present in the market which has used different types of a leadership style
such as autocratic, democratic and many more. The leader which is chosen here to demonstrate
this report is Steve Jobs which is one of the well known leader of the world. This report provides
brief discussion related leadership traits and business direction used by the Steve Jobs to make
their business more profitable and competitive in the market. It also provides description related
to the communication strategy used by them for interaction and relation development in their
organisation.
TASK
Steve Jobs- a great leader
Steve Jobs was one of the great leader of the world which has developed one of the most biggest
organisation of world which is called Apple (Guhr, Lebek and Breitner, 2019). He was
American Businessman, media proprietor and successful investor of the country . He was a co
founder and CEO of the apple which has played major role in the development and growth of the
organisation. He was also regarded as the pioneer of personal computer revolution in the late
80's. The management of the company has faced many financial crises which makes the
company bankrupt. Steve jobs has becomes the CEO of the company in the year 1997 and takes

the management on their hand. He develops many strategies and take many critical decision in
the organisation and makes the organisation a one of the leading IT company of the world which
has provided premium phones and computers in the market and earns huge revenue. Steve Jobs
has done jobs in their early life which are very challenging but all the aspect of their life makes
them more strong and competitive and becomes able to great leader of the world (Andersen,
2018). At the time of Steve Jobs the management of the Apple has reflects huge growth which
are the reason for their efforts and leadership abilities. He is one of the great leader which always
focuses on the needs and desires of the employees so that they are able to motivate them. There
are different types of leadership traits and abilities which is used by them to take critical decision
for the management of the organisation. Steve Jobs has developed effective management in the
company and makes them able to deal with different types of negative aspect of the market. The
management of the company are very dynamic because the managers has developed strategies
for all types of situations in the company.
Leadership traits of Steve Jobs
Steve jobs is one of the Dynamic leader of the world which has proved their worth by making
their organisation a most competitive and biggest organisation of the world. Steve jobs has
different types of leadership traits ion their personality which is used by them to influence the
attitude of the employees towards the achievement of organisational goals and objectives. It has
high level of creativity and adaptable which enables them to analyse the changes and makes
them to applied in the organisation. it is very important for the management to develop effective
strategies for the management. The brief discussion related to the traits of the Steve jobs are
given below:
Clear vision
One of the most important and valuable trait of the Steve Jobs is their clear and big vision. Steve
Jobs has always make their vision clear towards all their stakeholder that they want to make their
company a one of the biggest organisation of the world. One of the most important reason for the
success of their vision is that they successfully communicate all them to their employees. They
link the success of the vision with the personal goals of the employees which motivates them to
satisfy their goals and objectives of the organisation.
Passion for company