Leadership Management: The Role of Steve Jobs in the Success of Apple Inc.

0LEADERSHIP MANAGEMENT
LEADERSHIP MANAGEMENT
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1LEADERSHIP MANAGEMENT
Organizations that are or have been successful have strong managers and leaders that
encourage and support the longevity of an employee in a company. Leadership management
is a skill that has to implemented and used properly to help an organization gain profits.
Leadership and management have significant differences however it is important to use both
the skills collectively to sustain and be profitable in the market that will pave way for the
success of the company. Leaders of an organization have to carry and manage responsibilities
that have been assigned by the organization and need to have a team that is productive under
them in order to carry out assigned duties and to meet the organization’s goals. This paper
tends to talk about the leader management of the company Apple Inc that has helped the
company to garner one of the top positions in the market that has paved way for the success.
Apple Inc has gone through many ups and downs to finally acquire one of the most
successful positions in the market. The late CEO Steve Jobs had an important role to play in
making the company achieve their goals and becoming a success in the market. Apple Inc
was a company that was established and founded in the year 1976, April, 1 by eminent people
in the technology business, Steve Jobs and Steve Wozniak. In the year 1985 one of the most
notable founder Steve Jobs was forced to quit the company he set up because of the failed
boardroom coup with John Sculley who was then the CEO of the Pepsi whom Jobs recruited.
It was in the year 1997 the CEO of Apple Inc. Gil Amelio oversaw the company’s worst
financial quarter. After the departure of the then CEO of the company, the company was
running in loss due to the dearth of a positive leader in the organization. Jobs later offered to
help the company to recover and to locate a completely new leadership. In 1997, Apple Inc.
officially announced Steve Jobs to be their new CEO. After this there was no looking back
for the company as the company had garnered appreciation for the new innovations that
became famous and a brand in itself in the market. The effective leadership management of
Steve Jobs and his vision had paved way for the success that the company still tastes today.

2LEADERSHIP MANAGEMENT
It has been seen that Jobs had used different leadership management styles that has helped the
organization to become successful. One of the management theories that best describes the
leadership qualities and management of Jobs is the Trait theory. The trait theory suggests that
there are certain characteristics that leaders of companies possess that are used to forecast the
effectiveness of the leadership. The ensuing record of traits is later compared to the traits of
the leader to evaluate their possibility of failure or success. Scholars have taken the trait
approach to identify demographic, physiological, social characteristics and intellective
characteristics with leader effectiveness and leader emergence (Brown 2018). It is said that
successful and powerful leaders have abilities, personality and interests that are different
from leaders who have not been able to be very successful. It has been said the traits that Jobs
possesses has helped him to establish a successful company like Apple Inc. Steve Jobs has
been defined as a complex leader who possessed distinctive personality that constituted an
important factor in the way he led his company Apple Inc (Toma and Marinescu 2013). He
possessed certain personal traits that included him being a perfectionist, charismatic,
passionate, persuasive, intuitive, inspiring, courageous and open-minded. Steve Jobs
possessed many negative traits like narcissism, perfectionist that contributed in the success of
his company (Maccoby 2000).
One of the traits of Jobs possessed was independent thinking and being open minded.
Independent thinkers always ask the right question, they question the assumptions and
interpreting events and data according to the belief’s of an individual rather than rules that
have been established before or that have been put forth by others. Jobs always had his own
vision and have never followed anybody’s footsteps that have helped him and company come
this long way. He had acted upon the beliefs, values and ideals that he believed which often
led to conflicts between him and his employees. Here it is evident that how passionate he was