APPLE & SAMSUNG 1 Table of Contents STP strategy.....................................................................................................................................2 STP analysis for product Samsung Galaxy S10e............................................................................2 STP analysis for the product iPhone 11 pro.................................................................................2 Value proposition.............................................................................................................................4 Value proposition for iPhone 11 pro............................................................................................4 Value proposition for Samsung Galaxy S10e..............................................................................4 Points of parity and point of differences..........................................................................................5 Chosen product................................................................................................................................5 Size and display...........................................................................................................................5 Security........................................................................................................................................5 Bibliography....................................................................................................................................7
APPLE & SAMSUNG 2 STP strategy STP within the marketing presents segmentation, targeting, and positioning. This is useful for the marketers as craft the message for audiences. It is very effective approach to develop the digital strategy regarding content marketing (Yan, et al., 2016). STP analysis for product Samsung Galaxy S10e Segmentation, targeting, and positioning of Samsung includes the set of performed activities within a sequence (Saardchom, 2014). These all activities constitute essence of marketing strategy of Samsung. Segmentation for the product Samsung Galaxy S10e includes the different groups of population that based on the geographic, demographic, behavioral, and psychographic segmentation. Strategies of the Samsung are depends on the segmentation criteria which works for the business to increase the sales of product. This organization particularly targets the different demographics and psychographics. Targeting of the organization is associated by selecting particular groups of customers such as professionals, employees and hard core loyals for the product Samsun galaxy S10e. It targets the adults which have the purchasing power at high level and status of prestige. Organization for the product galaxy S10e uses the multi- segment positioning. It targets more than one segment at similar time by offering product. The company presents the product with latest functions, upgraded screen resolutions, and different priceswithappropriatecombinationofcolors.Itworksforthebusinesstoappealthe requirement and needs of customers by varying capabilities at financial level (Yao, et al., 2014). STP analysis for the product iPhone 11 pro Applesegmentation,targeting,andpositioningpresentsthecoreofmarketingefforts. Segmentation for the product iPhone 11 Pro divides the population as per the particular characteristics in which targeting implies to choose the particular groups that identifies as the result to of segmentation to sell the product. Characteristics shared by the organization target customers segment involve appreciating the design, performance and quality features of product over prices (Raketić, and Rašević, 2017). Targeting of the organization product iPhone 11 pro includes the customers which like to pay the extra amount for advanced features, design, and
APPLE & SAMSUNG 3 capabilities. Positioning of the organization refers that it has established as the premium brand that offer the values to form position within the customer’s minds. Styles of segmentationCriteriaof segmentation Samsung mobile S10eApple GeographicRegionMore than 80 nationsUSand international DensityUrban/ruralUrban DemographicGenderMales & FemalesMales & Females Age18-6518-55 Life cycle stageBachelorBachelor CouplesCouples OccupationProfessionalsManagers EmployeesProfessional StudentsExecutives BehavioralDegree of loyaltySwitchersHard core loyals Soft core loyalsSwitchers Hard core loyals Benefits soughtAdvanced functionallySpeedy services High quality productSelf-expression Simplicity&user friendliness Advanced capabilitiesand features PersonalityDeterminedAmbitious TrendyDetermined Status of usersPotential usersNon-users Ex-usersPotential users PsychographicSocial classWorking classMiddle Middle classUpper class LifestyleMainstreamerAspire ExplorerSucceeder
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APPLE & SAMSUNG 4 Value proposition Value proposition of an organization is very important as the person’s soul. This is known as the organization strategy to attract buyers to buy the products. It works for the business to convince customers that it offers the best compare to competitors and lead to increase the sales (Kim, Park, and Kim, 2015). Value proposition for iPhone 11 pro It is a known as the tech giant. This encompasses the set of value propositions which make the products iPhone 11 pro recognized within the mind of customers. Value proposition for the product is leverages on the think different motto, reliable tech device for mass markets, and emphasize more privacy to differentiate from the competitors (Burnick, 2017). Think different Value propositions Tech that worksyour privacy is safe with us Value proposition for Samsung Galaxy S10e This is very good to have the value proposition. Value proposition for the product is to present the product with the high quality and brought the effective elements of design. It has designed to get the good price position. It provides the feeling of worth for the money compare to other products (Choi, 2013).
APPLE & SAMSUNG 5 Points of parity and point of differences Apple iPhone 11 pro is products with the effective design. This has really changed the game with the important design and differentiator within the market. Samsung Galaxy S10e is competitors of Apple within the mobile phones. This is also recognized that it has taken the huge share of market through developing reputation with best design. This is also very difficult for the Samsung Galaxy S10e to beat the iPhone 11 pro on design as the differentiator. Product of Samsung stands out over the products of Apple features like virtual reality and waterproff-iness. Product of Apple is dominating the market and fact is design which is very important point of difference which customers seem to value. It is also very typical to find the proof that Samsung Galaxy S10e has the strong feature compare to the iPhone 11 Pro. Samsung Galaxy S10e is not capable to out-design the iPhone 11 Pro. Chosen product There is most affordable flagship within the Samsung and Apple lineup. IPhone 11 pro and Samsung Galaxy S10e are poised as the consideration for large number of customers. Before choosing the product it is important to do the effective following comparison. Size and display This is very important to compare the size and screen of both products. Apple iPhone 11 pro has display of 6.1 inch compared to the 5.8 inch display of Samsung Galaxy S10e. Apple has employed an LCD within the product while Samsung employed the AMOLED panel. Display of the Samsung product is look very great with deep black and product of Apple not capable to compete against. Product of Samsung has the high level of pixel density (465) compare to Apple (324) ppi. Samsung present the high level of presence for high level of resolution within the S10e display. Security Apple product is utilizing the technology of face ID for phone authentication on back of its secure enclave in its A13 bionic processor. Samsung uses facial recognition by the results which are bit more mixed. This does not capture 3D image map of face in place of basic picture. There are countless sources and videos within the S10e being fooled through something as easy as video of owners face. It has also build in sensor of fingerprint. It is secure compare to the facial
APPLE & SAMSUNG 6 recognition. It is easily food and not ups to the caliber that ultrasonic fingerprint reader. It is not something that every person is going to have resource as good enough for more users. This is very difficult to choose the product side by side through the comparison. This is very typical job to choose better product. I will give the preference to the iPhone 11 Pro due to the better performance through the features such as display and security. It is known as the status symbol.
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APPLE & SAMSUNG 7 Bibliography Burnick, S., 2017. The importance of the design patent to modern day technology: The Supreme Court’s decision to narrow the damages clause in Samsung v. Apple.North Carolina Journal of Law & Technology,18(5), p.283. Choi, J., 2013. Strategic Implication of an Injunctive Relief in Global IP Lawsuits: based on the Samsung vs. Apple litigation in the US.Journal of Technology Innovation,21(2), pp.319-354. Kim, S.Y., Park, S.T. and Kim, Y.K., 2015. Samsung-Apple patent war case analysis: focus on the strategy to deal with patent litigation.Journal of digital convergence,13(3), pp.117-125. Raketić, O. and Rašević, I., 2017. The comparative analysis of competitiveness between Samsung and Apple.Serbian Journal of Engineering Management,2(2), pp.48-55. Yan, Y., Chen, Z., Yue, J. and Fu, Z., 2016. STP approach to model controlled automata with application to reachability analysis of DEDS.Asian Journal of Control,18(6), pp.2027-2036. Yao, Z., Wei, H., Perugu, H., Liu, H. and Li, Z., 2014. Sensitivity analysis of project level MOVES running emission rates for light and heavy duty vehicles.Journal of Traffic and Transportation Engineering (English Edition),1(2), pp.81-96.