STP Analysis For Samsung And Iphone 2022

Running Head: SAMSUNG & APPLE
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APPLE & SAMSUNG

APPLE & SAMSUNG
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Table of Contents
STP strategy.....................................................................................................................................2
STP analysis for product Samsung Galaxy S10e............................................................................2
STP analysis for the product iPhone 11 pro.................................................................................2
Value proposition.............................................................................................................................4
Value proposition for iPhone 11 pro............................................................................................4
Value proposition for Samsung Galaxy S10e..............................................................................4
Points of parity and point of differences..........................................................................................5
Chosen product................................................................................................................................5
Size and display...........................................................................................................................5
Security........................................................................................................................................5
Bibliography....................................................................................................................................7

APPLE & SAMSUNG
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STP strategy
STP within the marketing presents segmentation, targeting, and positioning. This is useful for the
marketers as craft the message for audiences. It is very effective approach to develop the digital
strategy regarding content marketing (Yan, et al., 2016).
STP analysis for product Samsung Galaxy S10e
Segmentation, targeting, and positioning of Samsung includes the set of performed activities
within a sequence (Saardchom, 2014). These all activities constitute essence of marketing
strategy of Samsung. Segmentation for the product Samsung Galaxy S10e includes the different
groups of population that based on the geographic, demographic, behavioral, and psychographic
segmentation. Strategies of the Samsung are depends on the segmentation criteria which works
for the business to increase the sales of product. This organization particularly targets the
different demographics and psychographics. Targeting of the organization is associated by
selecting particular groups of customers such as professionals, employees and hard core loyals
for the product Samsun galaxy S10e. It targets the adults which have the purchasing power at
high level and status of prestige. Organization for the product galaxy S10e uses the multi-
segment positioning. It targets more than one segment at similar time by offering product. The
company presents the product with latest functions, upgraded screen resolutions, and different
prices with appropriate combination of colors. It works for the business to appeal the
requirement and needs of customers by varying capabilities at financial level (Yao, et al., 2014).
STP analysis for the product iPhone 11 pro
Apple segmentation, targeting, and positioning presents the core of marketing efforts.
Segmentation for the product iPhone 11 Pro divides the population as per the particular
characteristics in which targeting implies to choose the particular groups that identifies as the
result to of segmentation to sell the product. Characteristics shared by the organization target
customers segment involve appreciating the design, performance and quality features of product
over prices (Raketić, and Rašević, 2017). Targeting of the organization product iPhone 11 pro
includes the customers which like to pay the extra amount for advanced features, design, and