Strategic Agility: Analysis and Recommendations for Oak Tree Inn

Strategic Agility

Contents
Introduction................................................................................................................................3
Overview of firm........................................................................................................................3
External threats and opportunities “Oak Tree Inn” is facing from both micro and macro
environment................................................................................................................................3
Macro Environment Analysis....................................................................................................4
PESTLE..................................................................................................................................4
Porter’s Five Forces...............................................................................................................5
Micro Environment analysis......................................................................................................5
VRIO analysis........................................................................................................................5
SWOT analysis.......................................................................................................................6
TWO potential strategic options from SWOT analysis.............................................................6
SAFe Analysis........................................................................................................................6
Evaluation of Matrix in regards with Oak Tree Inn...................................................................7
Recommendations and conclusion.............................................................................................9
References................................................................................................................................10

Introduction
Managers and executives create or devise successful tactics and objectives to
maximise the company's earnings in the company's specific market position. This report is
produced by "Oak Tree Inn" organisational work. The strategy would be followed up by the
management of the selected company to solve different challenges in implementing plans for
achieving the corporation's desired goals (Childs, 2020).
Overview of firm
Oak Tree Inn has a strong footprint in domestic markets and a strong brand awareness
on foreign markets. The hospitality sector offers luxurious comfort to its numerous clients,
and its outstanding brand image is respected. Alexander Fraser now owns the hospitality
industry. The company provides its loyal customers with premium amenities, including a
restaurant, lounge, bed and breakfast, shopping centres and dessert saloon. It is located on the
east side of the Loch Lomond on the West Highland Walk in the heart of Balmaha. A 500
years old tree, which is still adorned on the grounds, was named for the respective company.
The restaurant serves very well-known Scottish cuisine and is awarded a high quality product
and service to its clients (Edensor and et. al., 2020).
External threats and opportunities “Oak Tree Inn” is facing from both
micro and macro environment
Taking into account numerous shifts and uncertainties in the company's market
climate, which makes it impossible to execute their respective strategies to achieve the
optimal employee's targets for managers in various companies. The relevant department of an
organisation then conducts a certain research and profound review of the particular market of
an enterprise to ensure that an enterprise operates efficiently. The managers of the firm
research the market situation in detail before they organise a planning structure in the
company in connection with the chosen company, namely "Oak Treat Inn." To that end,
different external and internal influences affecting the efficient functioning of the company
are analysed. The respective company managers use different models to improve the
company's competitiveness (Hales-Dutton, 2020). Different models considered by the
competent authorities of the selected company are: