Strategic Agility: Expanding Oak Tree Inn Business

Strategic agility

Table of Contents
INTRODUCTION...........................................................................................................................3
Overview of firm.........................................................................................................................3
Determining the external and internal environment....................................................................3
Critically assess two potential strategic option............................................................................6
SAFe analysis of two options and recommending the best one..................................................6
CONCLUSION................................................................................................................................8
REFERNECES..............................................................................................................................10

INTRODUCTION
Strategic agility is capability to quickly and appropriately respond to change while
maintaining flexibility within a company. The current study is also based upon Oak Tree Inn
case study and for that study provides an overview of a firm and its key activities. Then by
applying models, it will determine the external and internal environment. Then critically assess
two potential strategic options and then recommend the best one as well.
Overview of firm
Oak Tree Inn business is located in Balmaha, Scotland which is a family run SME and
operates under tourism sector. It has a bar, restaurant and accommodation facilities for their
guest and in 2018 the annual turnover £3m. Now, the owner wants to expand its business in other
locations in Loch Lomond National Park by using centralised kitchen, along with water boat and
floating restaurant. The company also offer range of food and drink product and gift vouchers to
their customer. It also has a coffee shop and Cream parlour in which it serve special coffee along
with home baking and homemade ice cream (Oak Tree Inn, 2020). Further, Oak Tree also offer
the trips to nearby Inchcailloch Island in which it offer regular trip to their customers between
March and October. These activities reflected that quoted firm tries to meet the demand of
customers and offer the range of option to their guest in order to sustain the brand image.
Determining the external and internal environment
To determine the internal analysis, SWOT model is used that will assist to examine the
strength, weaknesses, opportunities and threats of a business. Such that:
Strength Weaknesses
 The company offer range of facilities
to their customers at reasonable rate.
 The quotes firm also has a string
turnover in 2018 (Kurniawan and
et.al., 2020).
 It also win an award for best holiday
accommodation because of its high
 The business is located in east side of
loch which has a dead-end road and
there is no traffic.