Strategic Agility for Oak Tree Inn: SWOT Analysis and Potential Strategies

This report discusses the importance of strategic agility for Oak Tree Inn, a five-star hotel in London, UK. It includes an overview of the company, a SWOT analysis, potential strategies for technological advancement and marketing and innovation, and a SAFe analysis. The report highlights the need for the company to innovate and stay ahead of competitors in order to attract and retain customers.

Strategic Agility

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview of the firm .............................................................................................................3
Present SWOT analysis..........................................................................................................4
Create and critically assess TWO potential strategic options................................................5
Critically evaluate the two strategic choices with the help of SAFe analysis........................6
CONCLUSION................................................................................................................................9
REFERENCES:.............................................................................................................................10
Books and Journals...............................................................................................................10
Appendices.....................................................................................................................................11
PESTEL analysis..................................................................................................................11
Porters Five Forces model....................................................................................................11
VRIO model.........................................................................................................................11

INTRODUCTION
Strategic agility can be defined as the capability of the business firms and organisations
to analyse the internal as well as external factors that are present in the market. It focuses on to
finding the new opportunities and threats for the business that helps them to stay in competition.
Effective strategies are applied in the organisations in order to achieve the desired goal or target
(Chan, and Muthuveloo, 2020). It facilitates the leaders to make changes in the organisation
through which they can keep up with the flexible business environment. For this report, Oak
Tree Inn is undertaken into account. Oak Tree Inn is a five star hotel that is situated in London,
UK. This report will contain various information about the company. SWOT analysis will also
be discussed in this report. Different kinds of strategies will be discussed in order to overcome
the threats and finds the new opportunities for the company. At last of the report there is a
discussion of SAFe analysis on the company.
MAIN BODY
Overview of the firm
Oak Tree Inn is a hospitality company that is based in the Loch Lomond. Scotland. It is
located on the banks of the Loch Lomomd river and the hotel is situated in the middle of the
beautiful village Balmaha. It is a family business and they have various operations like
restaurant, coffee shop, ice cream parlour, bar etc. They are mainly engage in providing the
accommodation facility to their customers. They focus on to provide the best hospitality
experience to their customers. They serve the delicious home made ice creams to their customer
and they also have the coffee shop that is known as St Mocha. They also sells the variety of
packed lunches, gifts and grocery items (Reed, 2020). Oak Tree Inn is one of the most beautiful
place to be visited in Loch Lomond as it have the best views and scenery and it is located in the
heart of the city so it is very convenient for the people to access the other places in the city. They
also provides the facility of wifi, ATM, parking facility etc. to their customer. There are number
of competitors that Oak Tress Inn have are present in the market. They directly affects the
business of the company. Azalea Inn Bed and Breakfast and Phoenix Inn are the biggest
competitors of the Oak Tree as these are the hospitality brand that serves the best experience to
their customers. As Azalea Inn earns more revenue than the Oak Tree Inn company. The revenue

that is earned by the company is approximately $5 million. Company is currently working with
the around 25 employees who helps them to serve to their customers. Company's mission is to
provide the luxury hospitality experience to their customers in order to increase the brand value
in the eyes of them. They also aims at that the employees of the company should get the enough
salary and they should feel safe while working for the company. This helps them to increase the
motivation of the employees. Managers of the company ensures that the each and every
employees should appreciate each others work that helps in enhancing the co-ordination among
them.
Present SWOT analysis
It is a very effective tool that is used to find out the internal and external factors of the
business (Asil, 2019). This analysis includes strengths, weaknesses, opportunities and threats
which helps the company to make a effective strategy in order to compete in the market. SWOT
analysis in relation to Oak Tree Inn are as follows:
Strengths Weaknesses
 Oak Tree Inn is well established in the
market from very long (Ehiorobo,
2020). It is very hard for any new
competitor to come and affects the
business of the company.
 Under one roof the company various
facility like restaurant, bar, ice cream
parlour etc. to their customers.
 Oak tree company have many resources
and they are so much financially strong
which allows the company to spends
lots of funds on the hospitality.
 They are successfully established in the
market and they have a valuable brans
image in the eyes of their customers
which is one of their main strengths.
 Their main weakness is that there
technical department faces issues in
introducing the new and latest
technologies in the company which
helps in increasing the efficiency of
work.
 Laws and rules are kept on changing in
the Scotland through which the
company faces issues in carrying out
the work easily.
 Buyers have so much options related to
the hospitality that are available in the
market. So it becomes a weakness for
the Oak Tree Inn to attract the
customers towards their hotels.

Opportunities Threats
 There is political stability in the
Scotland country which gives a
opportunity to the Oak Tree Inn to
expand the activities of the business in
a global market.
 They have the opportunity to attract
more customers towards their business
as they critically analyse the new
demands and preference of the
customers. This helps the company to
generate more profit for them.
 Oak Tree Inn have number of
competitors that are present in the
market which is a big threat for them.
As this affects the business of the
company.
 There are continuously changes takes
place in the technology sector (Liang,
Kuusisto and Kuusisto, 2018). It comes
out as a threat for the company to keep
their techniques of production updated.
Create and critically assess TWO potential strategic options
After analysing the SWOT of the Oak Tree Inn it can be evaluated that the company
needs to develop the effective strategies which helps them to capture more share and grown in
the market. Effective strategies are most important for the company and the organisation as this
will lead the operations of the business towards the achievement of the goal. Various strategies
facilitates the businesses to add more values in the products and activities of the business. It
provides a pathway to the business which helps the business to carry out the work according to
the strategy (Seyadi and Elali, 2021). This also facilitate the company to identify the new trends
in the market through which they can cater to the large section of the market. There are two
potential strategies that are discussed below in order to solve the problem of the company:-
Technological advancement
From the SWOT analysis, It can be find that there is a continuously changes takes in the
techniques of production and tools that are used to carry out the activities of the business
effectively. Innovations are too important for the business as the customers demands and needs
are flexible and kept on changing. For that the new techniques and innovations are very
important to be introduced in the business in order to retain the customers for the business. Oak
tree faces difficulty in introducing the new techniques of production and methods which helps

them to carry out the operations of their business effectively and helps them to attract more
customers. There technological department are not so much skilled as they cannot keep up with
the new trends through which they can satisfy the new demands of the customers. Oak tree
company should hire professionals and skilled employees who can critically analyse the new
techniques of productions. They will help them to introduce and innovate new methods of
production that will facilitate the manager and leader of the company to lead the activities of the
business in a effective manner (Denning, 2018). Technology advancement and innovations in the
business helps the company to retained more customers which results in more generation of
profits for them.
Marketing and Innovation
Oak Tree Inn faces lots of competition in the market which affects the operations of their
business. There are several hospitality brands that are providing the best and luxury customer
experience to their customers as same as Oak Tree Inn. This is a big threat for the company as it
leads to the shifting of their customers to the other brand and also affects the growth of their
business. Some of the hospitality company providing the same services at less amount than the
Oak Tree Inn which also decreases the brand values in the eyes of the customers (Omar, 2021).
In order to stay ahead to the competition the company can increase their customer rate through
various types of marketing activities. Oak Tree Inn should use the effective marketing strategy
through which they can attracts customers to towards their business. They can hire the
professional marketing people for carry out these activities. Company can use different kinds of
marketing and advertising tools like social media, content marketing, search engine optimization
through which they can attract the large number of customers. This will help the company to
come ahead from their competitors.
Critically evaluate the two strategic choices with the help of SAFe analysis.
SFA Matrix Technological advancement Marketing and Innovation

Suitability This is the important element
of the SAFe analysis. Oak
Tree Inn were facing the issue
of new techniques of
production (Prange, 2020). As
they are not developing the
effective ways to carry out the
work. Technological
advancement is very suitable
for the company in order to
keep up with the new
techniques which helps them
to carry out work effectively
and efficiently.
Marketing and innovation are
also most suitable strategy for
the Oak Tree Inn as this will
help them to innovate new
ideas and products through
which they can attract the new
customers towards their
business. Marketing will help
them to stay ahead from their
competition and it also
facilitates the company to
create a brand image in the
eyes of the customers.
Feasibility Strategy of the technological
advancement is very much
feasible for the Oak Tree Inn.
The company wants to
introduce the effective
methods of production this is
only possible through new
technologies. Through this
strategy they will spends
enough funds on the technical
sector which helps them to
carried out the work
effectively.
This is also very feasible for
the company as they have
enough resources that they can
spend on the marketing and
innovation of new products in
the market (Joiner, 2019). The
innovation strategy helps their
employees to learn new skills
and through which they meet
the new demands of the
customers. It will also help
them to serve better experience
which increases the
performance of the company.
Acceptability Technological advancement is
most important for the Oak
Marketing and innovation will
also be easily acceptable by

Tree Inn as usually employees
of the company avoids to
adopt new strategies in the
company. But this strategy will
easily be acceptable by the
company as this will helps
them to do the work in a less
time. This also focuses on the
optimization uses of resources.
This strategy will increase the
practical knowledge of the
employees and they will get to
know that how various
technologies and machines are
to be used.
the customers and the
employees. As this strategy
will help Oak Tree Inn to
develop new ideas and
products in the market which
helps the company to attract
more customers. Customers
can also satisfy their new
demands and wants as the
company will provide
innovative products to them.

CONCLUSION
From the above report it can be analysed that the strategic agility is very important for the
business which helps them to find new opportunities in the market. In above report there is the
operations, financial data and the competitors of the business have been discussed. SWOT
analysis of the company have also been discussed which helps the company to adopt new and
effective strategies which results in more generation of more profit. It is also analysed that the
potential strategies helps the business to compete in the market. At last of the report the SAFe
model have been discussed in relation to the company.

REFERENCES:
Books and Journals
Asil, A., 2019. Design and implementation of strategic agility evaluation model with structural
equation modelling approach. Academy of Strategic Management Journal, 18(1), pp.1-
16.
Chan, J.I.L. and Muthuveloo, R., 2020. Vital organisational capabilities for strategic agility: an
empirical study. Asia-Pacific Journal of Business Administration.
Denning, S., 2018. Lessons in strategic agility from two Drucker Forum thought leaders.
Strategy & Leadership.
Ehiorobo, O.A., 2020. Strategic agility and AI-enabled resource capabilities for business survival
in post-COVID-19 global economy. International Journal of Information, Business and
Management, 12(4), pp.201-213.
Joiner, B., 2019. Leadership agility for organizational agility. Journal of Creating Value, 5(2),
pp.139-149.
Liang, L., Kuusisto, A. and Kuusisto, J., 2018. Building strategic agility through user-driven
innovation: The case of the Finnish public service sector. Theoretical Issues in
Ergonomics Science, 19(1), pp.74-100.
Omar, A.M., 2021. The Effect of Quality Management Practices on Strategic Agility of the
Egyptian Banking Sector. African Journal of Business and Economic Research, 16(2),
p.139.
Prange, C.I., 2020. Strategic agility–decision-making beyond speed. In Academy of Management
Proceedings (Vol. 2020, No. 1, p. 12499). Briarcliff Manor, NY 10510: Academy of
Management.
Reed, J.H., 2020. Strategic agility and the effects of firm age and environmental turbulence.
Journal of Strategy and Management.
Seyadi, A.E. and Elali, W., 2021. The Impact of strategic Agility on the SMEs competitive
capabilities in the Kingdom of Bahrain. International Journal of Business Ethics and
Governance, pp.31-53.

Appendices
PESTEL analysis
 Political factors: There is much more political stability in the Scotland which helps them
to carry the operations of the Oak Tree Inn effectively.
 Economical factors: After the COVID-19 takes place almost every country faces the
issues of inflation. So this comes out as a threat for the Oak Tree Inn.
 Social factors: There are continuously changes takes place in the taste and preference of
the customers. Oak Tree Inn continuously analyse the new demands of the customers.
 Technological factors: New technologies and innovation regularly come in the market.
This becomes an issue for the company to keep update the technology and techniques for
carrying out the operations of the business.
 Legal factors: There are continuously changes takes place in the laws and legislations
which affects the business of the Oak Tree Inn.
 Environmental factors: This factor is important for every company and organisation to
consider that the work should be carried out in a sustainable way without harming the
nature. Oak Tree Inn ensures that the all the work should be conducted without harming
the environment.
Porters Five Forces model
Five Forces High Low
Bargaining power of suppliers ✓
Bargaining power of buyers ✓
Competitive rivalry ✓
Threats of New entrants ✓
Threats of substitutes ✓
VRIO model
Resources Value Rare Imitate Organisation

Talent to manage legal
obligations
Yes No Easily initiated Yes
Global and local
presence
Yes Yes Easily imitated Yes
Financial resources Yes Yes Not easily
imitated
Yes
Brand awareness Yes Yes No Yes