Strategic Analysis and Implementation
Added on 2020-06-04
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STRATEGIC ANALYSIS AND IMPLEMENTATION
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P.1. Strategic direction Sainsbuy's Company is followed in the past 5 years by organisationsand the way of thinking for development of strategy as well.....................................................1TASK 2............................................................................................................................................2P.2. A detailed analysis of Sainsbuy's organisation in which the company is operating............2TASK 3............................................................................................................................................3P.3. Sainsbuy's vision and missions are aligned to the demands of the marketplace................3TASK 4............................................................................................................................................5P.4. Discuss possible strategies that the company could follow to defend its core business .....5TASK 5............................................................................................................................................6P.5. Analyse and evaluate the resource implication of your recommendation that the companyhas to address .............................................................................................................................6REFERENCES................................................................................................................................8
INTRODUCTIONIn this documentation, this study define about to the process by Sainsbuy's business makeuse of some of effective strategy at the workplace and make improvement in the services of thebusiness so that effective outcomes could be gained by the business owner in the industryeffectively. There are some of effective strategy is suggested in this assignment by whichSainsbuy's corporation could make use make improvement in their productivity and profitabilitywithin the retail industry efficiently.TASK 1P.1. Strategic direction Sainsbuy's Company is followed in the past 5 years by organisations andthe way of thinking for development of strategy as wellIn case of Sainsbuy's operation, from the past 5 years, the company has been using themost appropriate strategic approach in order to sustain well in the complex retail industryeffectively. They need to more focus on strategic direction in the company so that the companywould be bale to meet to their existing objectives and aims efficiently within the retail industryproperly. As strategic consultant Sainsbuy's organisation, I have analysed that, the company isimplementing effective strategy in retail sector to complete their competitors in the marketproperly. From the strategic analysis of the company., I have examined that which is asfollowing: Computerised retailers: In case of Sainsbuy's organisation, they have used varied ofstrategic strategy and making changes in their organisation in effective manner. In case ofutilisation of strategic approach in the company, the business entity is the first food retailer in theUK which has used computerised system at the workplace in order to supply efficient foods andservices to their consumers effectively (Ying, 2010). After that, they have also utilised purchasecard systm at their retail stores at various regions so that each of their customers used their cardsand make way easy of purchasing product and services of Sainsbuy's company effectively. Withthe help of computerised system at the workplace the company has been now second largestsupermarket chain in the UK and generating effective revenue from the market as well.Product expansion: Sainsbuy's company's is well known for furnishing food products attheir retail stores effectively. From the last 5 years, it has been seen that, the company has beenusing strategic of making the latest style of communication with their existing customers byfurnishing non-food product lines to their customers in various cities in the regions efficiently.1
The focus Sainsbuy's company is that developing fresh product lines and also add recycleproducts in their new product line which assist the business entity to generate more profitabilityfrom their retail stores. The way of thinking to new strategic dimension is that it started to servefirst bakeries, fresh fish outlets, petrol stations, coffee shops, restaurants, books shops and musicstore etc. which increase sales and productivity of the company effectively.Sainsbuy's online: The company has started to deliver their food services at the home sothis strategic dimension of the business has been increased the sales of the business products andservices effectively (Abdelhak, Grostick and Hanken, 2014). The company capacity of deliverfood products at the home which is over 100,000 order per week from their all retail stores in thecompany efficiently. This is also strategic development of the company in recent era. By whichthey have increased their sales in the industry and generate more profitability from UK's marketefficiently.TASK 2P.2. A detailed analysis of Sainsbuy's organisation in which the company is operatingIn order to proper strategic analysis of competitive advantage retail company, we need toutilisation of McKinsey's horizon framework to effectively identify the strategy of the businesswhich is implementing by the business from the last 5 yeas in the industry.Horizon 1: Maintain & Defend core businessSome essential business exercises which is closed associated to your current businesseffectively. In this section of strategy analysis, most of your revenue generation activities whichis associated with you efficiently (Rothaermel, 2015). In case of the retail business, your day today goals concerned with the selling of your product must be included, marketing efforts andserving product to their customers also make difference in the company.Horizon 2: Nature emerging business: In this phase of strategy analysis, there might be initial cost involved with horizon 2exercises in the business efficiently. In this phase of strategy analysis, you need to identify thatwhat you have in current time and what they the company is implementing in their business inorder to new product development and also revenue generation of the company efficiently.Horizon 3: Create genuinely new business2
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