Strategic Analysis of Ford Company - Report
Added on 2020-07-22
10 Pages2670 Words37 Views
Business DevelopmentLeadership Management
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Strategic analysis
Table of ContentsINTRODUCTION...........................................................................................................................1Overview of Ford Company ...........................................................................................................1Porter’s Five Forces Analysis .........................................................................................................2Threat of substitute products and services..................................................................................2Threat of new entrants.................................................................................................................3Rivalry among competitors.........................................................................................................3Bargaining power of buyers........................................................................................................3Bargaining power of suppliers....................................................................................................3PESTEL Analysis............................................................................................................................4Political.......................................................................................................................................4Economic.....................................................................................................................................4Social...........................................................................................................................................4Technological..............................................................................................................................4Environmental.............................................................................................................................5Legal............................................................................................................................................5Value Chain Analysis......................................................................................................................5Inbound Logistics........................................................................................................................5Operations Management.............................................................................................................6Outbound Logistics.....................................................................................................................6Marketing and Sales....................................................................................................................6Services.......................................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES ...............................................................................................................................8
INTRODUCTIONThis is a research process which is used evaluate strength, weaknesses, threats andopportunities of a firm to attain business goals easily. These kind of planning help to build valuesfor organisational objectives and future goals. This project report is based on Ford which is aautomotive business industry. This report includes strategic planning of organisation to gettinghigher business advantages easily. Project report represent company overview, strategic analysisthrough porter's five forces and PESTEL analysis to understand impact of external environmenton business organisation (Laudon, 2013). At last it determines value chain analysis throughinbound and outbound logistic, operation management and marketing and sales valuation or itsservices as well.Overview of Ford Company Ford is a American multinational automotive industry which was founded in the year of1903 by Henry Ford. This is a largest ethical chain who has grown to more than 40 suppliers in40 countries. They are sold licensing cars and its services in world wide. Ford's former areacquired Jaguar and land rover in 1989 and 2000 and sold it to Tata Motors in the year of 2008.ford produced approx.. 5.532 million auto mobiles and provide employment services to around213,000 employees at 90 plants or in globally (Zott, 2013). This is a largest growing organisationwho provides quality services to their customers. Through this they also represent employmentservices to build economy growth in a country and provides innovative ideas to their customers.As per a specific research it has been determine that Ford earn net worth approx $4.6B and theirspecific revenue is counted as $ 151.8B in the year of 2016-2017.1
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