Strategic Analysis of Coca Cola

Running head: STRATEGIC ANALYSIS OF COCA COLA
STRATEGIC ANALYSIS OF COCA COLA
Name of the Student
Name of the University
Author Note

1STRATEGIC ANALYSIS OF COCA COLA
Table of Contents
1. Executive Summary...................................................................................................2
2. Introduction or Background.......................................................................................2
3. Analysis of the organization (external or competitors)..............................................3
SWOT analysis of Coca Cola....................................................................................3
Competitor analysis of Coca Cola..............................................................................4
4. Strategy......................................................................................................................5
Current market of Coca Cola.....................................................................................7
Positioning of Coca Cola brand.................................................................................7
5. Action Plans...............................................................................................................8
6. Conclusion..................................................................................................................9
7. References................................................................................................................11
8. Appendices...............................................................................................................14
Appendix 1...............................................................................................................14
Appendix 2...............................................................................................................15

2STRATEGIC ANALYSIS OF COCA COLA
1. Executive Summary
The report is based on the analysis of an organization in order to develop an effective
e-commerce strategy. The organization that has been chosen for the analysis is Coca Cola
that is a large multinational beverage based company. The internal environment and
competitors of the organization in beverage industry have been analysed in the report in
detail. The e-commerce based strategy has been developed with respect to the environmental
factors that have been discussed in the report. The action plan has been developed based on
the e-commerce and the social media strategy of Coca Cola. The plan will be helpful for the
organization increase its revenues and levels of profitability as well.

3STRATEGIC ANALYSIS OF COCA COLA
2. Introduction or Background
The Coca Cola Company is a multinational organization that mainly operates in the
manufacturing, retailing and marketing different non-alcoholic beverages, syrups and
concentrates. The organization is mainly known in the industry for the flagship product
named Coca Cola that had been invented in the year 1886 by the pharmacist John Stith
Pemberton in Atlanta, Georgia. The formula of Coca Cola and the brand of the organization
had been fully purchased for 2300 US Dollars in the year 1889 by Asa Griggs Candler who
had incorporated the organization in the year 1892 (Coca-cola.com 2019). The organization
currently holds a leadership position in beverage based industry that is highly competitive in
nature. Coca Cola had also gained the position of the best-selling drink based product in the
world. The iconic shape of the cold drink bottles of Coca Cola has been considered to be a
major factor that has led to the high levels of popularity of the organization in the industry
(Coca-cola.com 2019).
The report will be based on the internal and competitor based environment of Coca
Cola. The environment analysis will be able to provide a base related to the development of
an e-commerce based strategy that can be implemented by the organization. The
implementation process based on the formation of e-commerce strategy will also be discussed
in the report in detail.
3. Analysis of the organization (external or competitors)
SWOT analysis of Coca Cola
Strengths – The refranchising based efforts that have been implemented by Coca Cola
and the different structural changes have been able to become a major strength of the
organization. The core business operations of the organization have however remained quite
strong and Coca Cola has maintained its relationship with the customers. The organic