Change Management in Coca-Cola: Challenges and Strategies

Running head: CHANGE MANAGEMENT
Change Management
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CHANGE MANAGEMENT1
Executive Summary
The report has thrown light on analysing the different kinds of challenges which have been
faced by Coca-Cola in the past few years which includes the huge level of competition in the
market along with change in the tastes and preferences of the customers in the market. Due to
the same, there has been introduction of change management strategies that can be
incorporated by them as to improve the overall scenario and gain competitiveness in the
market. With the introduction of Force Field Analysis and the ADKAR model, there can be
improvement in the process of change and it helped Coca-Cola in gaining competitiveness in
the market as well.

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Table of Contents
Introduction................................................................................................................................3
Overview of Coca-Cola Company.........................................................................................3
Analysis of Problem Factors Behind Organizational Change Management..............................3
In Depth Analysis of Problems and Opportunities Relevant to Change Strategy......................5
Justification of Change Strategy to Address Problems and Opportunities Identified................6
Analysis of Change Intervention Adopted to Address Challenges............................................8
Analysis of Ethical Issues and Ways to Address.......................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................11

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Introduction
The report throws light on analyzing the different kinds of issues or the challenges
faced by Coca-Cola from external environment. As the external change agent, proper
examination of the change strategy is required to be analyzed which will be plating a major
role in improving the overall scenario and make the company more competitive in nature.
There can be different challenges along with opportunities in implementing the change
management in the company which is required to be addressed appropriately and improve the
scenario accordingly.
Overview of Coca-Cola Company
Coca-Cola is one of the carbonated soft drink company which was manufactured by
the Coca-Cola Company. The company was incorporated in the year 1886 and it is
headquartered at United States of America (Coca-Cola.com 2019). It is the American
multinational company, manufacturer along with retailer of the non-alcoholic beverage
concentrates along with syrups. The areas served by the company is worldwide and the
revenue of the company has increased to US$8.70 billion till the year 2018. Moreover, the
number of employees working in the company is 62600 till the year 2018 and it falls under
the beverage industry as well.
Analysis of Problem Factors Behind Organizational Change Management
In the present scenario, it has been noticed that Coca-Cola has faced severe external
environment challenges which is affecting the overall competitive aspect of the company in
comparison to the other competitors such as Pepsi. The non-alcoholic beverage industry is
becoming highly competitive in nature and Coke has to compete with other international
companies and due to the same, the capability to maintain the sales of share along with