Strategic Analysis of Different Industries: Porter's Five Forces, Generic Strategies, and Resource-Based View

Assessment 1: Individual Assignment
Assessment 1 1

Table of Contents
Introduction...........................................................................................................................................3
Five force models..................................................................................................................................4
3 generic competitive strategy...............................................................................................................6
Resource-based view.............................................................................................................................8
Conclusion...........................................................................................................................................10
References...........................................................................................................................................11
Assessment 1 2

Introduction
In this assessment where is the discussion of Porter’s five force model. The pharmaceutical
industry is chosen for the analysis. The organisation taken for the analysis is Ego
Pharmaceuticals. After that in this assessment, there is the description of 3 generic strategic.
For the 3 Generic competitive strategy analysis, the agricultural industry is chosen. For the
better analysis, Dairy Farmer organisation is chosen as an organisation. After that, a resource-
based view analysis is made understood in this assignment. The tourism industry is chosen
for resource-based view for which organisation is chosen as an organisation.
Assessment 1 3

Five force models
There are the different types of factors that affect the business environment of the particular
business. For the analysis of Five force model, we have chosen a pharmaceutical industry.
Pharmaceutical industry used to provide a different type of chemical-based products. This
includes medicine and skin and healthcare products. For the better understanding of Five
force model, we have chosen ego Pharmaceutical as an organisation. Ego pharmaceuticals
used to provide skin care products to its customers. The Porter’s five force model is as
follows: -
Source: (Clayton, 2017)
Threat of entry
The Australian government is availing different opportunities and chances for the company to
get grow and develop in the market. The new organisations are also getting the chance to put
their efforts into the market. This is creating a threat and problem to the Ego Pharmaceutical
company to sustain and survive as new companies are bringing ad entering up with new ideas
and thoughts (Rothaermel, 2015).
Threats of substitute
Assessment 1 4