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SG6001 Strategic AnalysiAs Assignment UBER

   

Added on  2020-05-28

5 Pages881 Words37 Views
STRATEGIC ANALYSIS OF UBERStrategic analysis of UberName of the Student:Name of the University:Author note:

STRATEGIC ANALYSIS OF UBERKeyPartnersThe keypartners ofthe companyare thesuppliers.The taxidrivers andthe ownersKeyActivitiesKeyactivitiesinvolveprovidingpickupservices tothecustomersContactingthe riderswho booktheir ridesValuePropositionUbercreatesvalueamongitscustomers byprovidingthempickupservicesfromtheirhomes.Thecustomers are notrequiredtocontactthe Uberdriversthecustomers areonlyrequiredto makethebookingsfromtheirphones.Theconvenience ofthecustomers hasbeenhelpful increatingacompetitiCustomerRelationshipsThe taxi driversmake sure thecustomers withthe help ofUber ridesreach theirprescribeddestinations. CustomerSegmentsPassengerSegmentUber XUber PoolUber SUV/Uber LUXDriverSegmentFull-timedriversPart-timedriversDriversthose whouse theirown carsSegmentationby locationDriversfinancing carsthrough Uber. KeyResourcesCarsTaxidriversGPSnavigatorChannelsSocial mediaWord ofmouth PaidCampaigns Digitalcampaigns

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