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Strategic Analysis of Adidas Sample Assignment

   

Added on  2021-06-05

9 Pages2017 Words250 Views
Business DevelopmentMarketing
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Running Head: STRATEGIC ANALYSIS REPORTStrategic Analysis Report[Name of Student][Name of Institute]
Strategic Analysis of Adidas Sample Assignment_1

Strategic Analysis ReportIntroductionThe company selected for this strategic business report is Adidas. This report helps in gaining complete insight into the business environment of the Adidas. Adidas is incorporated in the topmost apparel and has sports items as well. The industry of Sportwear is progressing enhancing along with competitors such as Nike (Fill, and Roper, 2012). If the performance of leading brands is compared in the present era, then it is seen that Adidas set to outperform for other brands. In between Nike, and Adidas, the competition is rising with the passage of time. The global sportswear Industry is anticipated to cultivate at a vigorous rate over the subsequent 5years. Adidas has invested a huge amount in development and the research & is ambitious to attain greater market share. It is seen the last years was the money-making year for the company.The company’s focus is on increasing the sustainability and innovation of the product to meet thefluctuating consumer demands (Mahdi, et.al, 2015, pp.167-177). The North American market is the leading focus of the brand & the major metropolitan cities as well where the majority of its consumers are present. Multiple products are also released by the brand in order to attain greater sales by means of the e-commerce podium. The impressive growth is seen by the Adidas business though some challenges are also faced by the brand. The complete external & internal analysis along with the core competencies of the Adidas.
Strategic Analysis of Adidas Sample Assignment_2

Discussion External Analysis of The Business Environment Opportunities Athleisure trends It has been seen that sales of apparel and sportswear aids in increasing sales. The sales in both the section of men and women's sport wear increased. As the athlete used to wear sportswear, then normal people gain inspiration from them (Fill, and Roper, 2012). Customers wanted to buy those apparel and sportswear which are both comfortable & stylish. People like to wear casual fashion. A very good opportunity is provided by the augmented athleisure trends for the sportswear brands. Adidas is looking for doing more investment within the product innovation in order to promote the latest designs to the market (Mahdi, et.al, 2015, pp.167-177). This will aid in enhancing the more revenue.Demand in Asian marketsEmerging market especially within the Asian market, there is the presence of high growthopportunity for sportswear brands. The Growing distributor network & stores within these markets will aid the brand in finding a quicker rate of growth. Other Asian markets, Apart from China such as Singapore, India & Malaysia and Singapore comprises a huge growth opportunity (Choi, et.al, 2015, pp.233-242).Customer engagement & Digital marketingPropagation of digital technology has transported striking opportunities related to marketing for sports & fashion brands, who have the tendency of consumer attraction & increase
Strategic Analysis of Adidas Sample Assignment_3

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