Strategic Analysis - Scope of An Expansion | Report

Running head: STRATEGIC ANALYSIS
STRATEGIC ANALYSIS
Name of the student
Name of the University
Author note

1TITLE
Executive Summary
The significant objective of the report is to analyze the scope of an expansion of the
operations of the Western Sydney University to the country of China. In order to measure and
evaluate the viability of such an expansion, the resources that may be available to the
company in the country have been analyzed using the VRIO framework. Furthermore, the
external environment of the Western Sydney University in China has been evaluated using
the frameworks of Porter’s Five Forces and PESTEL analysis. The results of these tools have
thus provided an evaluation of the opportunities and threats for such an expansion and
thereby determined the suitable market entry mode to be through partnerships.

2TITLE
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................4
VRIO Analysis.......................................................................................................................4
Porter’s Five Forces Analysis................................................................................................6
PESTEL Analysis...................................................................................................................7
Analysis of Opportunities and Threats...................................................................................9
Market Entry Mode..............................................................................................................10
Conclusion................................................................................................................................11
References................................................................................................................................12

3TITLE
Introduction
The business environments of organizations throughout the world are subject to
change depending on various external and internal factors. In order to operate in the industry
successfully it is essential for the business organizations to identify these forces in the
external environment and evaluate the opportunities that may be available to the company
and the threats that they might be faced with (Ho, 2014). In this regard, it may be noted that
the scope of a strategic analysis of a business organization involves such an evaluation of the
external environment in which the organization operates. The evaluation of this external
environment helps the organization to conduct its decision making and strategy development
processes in an efficient manner (Clarkson, 2019). In order to remain competitive
environment, the business organizations may choose to adopt growth strategies, such as
expansion of the scope of their business in other countries (Wu & Chen, 2014). The
significant aim of the essay is to perform a resource based, industry based and institution
based strategic analysis for the Western Sydney University so that they may be able to
expand the scope of their operations in the education industry of China. In order to
successfully conduct this strategic analysis and identify the opportunities and threats for such
business expansion, the competitive forces present in the external environment of the
institution will be analyzed using the models of Porter’s Five Forces and the PESTEL
framework. Furthermore, the various resources available to the institution will be analyzed
using the VRIO framework. In doing so, the most suitable market entry mode for the
institution will be indentified, which can be used for the successful expansion of its business
in China.
The Western Sydney University is a widely recognized multi-campus university in
Australia, which was founded in the year 1989 (Westernsydney.edu.au, 2020). The