Strategic Business Management Presentation 2022

STRATEGIC
BUSINESS
MANAGEMENT
Name of Student:
Name of University:
Author’s Note:

INTRODUCTION:
 Lululemon is a premium sportswear brand founded by
snowboarder and surfer Chip Wilson.
 The company quickly captured markets in North
America and became the fourth biggest fashion and
luxury brand in 17 years.
 Despite successful business and marketing strategies and
focus on quality, the company made a number of
missteps in their marketing and product departments.

IMPACT OF PRODUCT AND MARKETING MISSTEPS
 The phrase “Who is John Galt” on a new tote bags got the
company into trouble
 The phrase was by author Ayn Rand, known for his outlook of
unregulated capitalism
 Product received negative feedback. against the company’s
goodwill
 Bad impression among its customers- both existing and
prospective