Strategic Business Management Report 2022

Running Head: STRATEGIC BUSINESS MANAGEMENT
Strategic Business Management
Name of Student:
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Author’s Note:

1STRATEGIC BUSINESS MANAGEMENT
Executive Summary:
All companies and brands, no matter how successful they are, face challenges and make
mistakes on the long run of business. In this report, we will study the different marketing and
product missteps of Lululemon, a successful sportswear brand and try to understand how such
mistakes can affect the company’s business and how they should be rectified to prevent
further mistakes.

2STRATEGIC BUSINESS MANAGEMENT
Table of Contents
Introduction:................................................................................................................................3
Discussion:..................................................................................................................................3
Impact of product and marketing misstep on business:......................................................3
Importance of supply chain management in quality control:..............................................4
Steps to prevent further similar mistakes:...........................................................................4
Impact of toxic culture on business:....................................................................................4
Conclusion:.................................................................................................................................5
Reference List:....................................................................................................................6