STRATEGIC BUSINESS MARKETING.

Running head: STRATEGIC BUSINESS MARKETING
STRATEGIC BUSINESS MARKETING
Name of the Student
Name of the University
Author Note

1STRATEGIC BUSINESS MARKETING
Use social media to promote your business:
Daryl D'Souza, the co-owner of Lou Dawgs's restaurants and a marketing instructor at
Ryerson University, started the business with his co-owner Shaun Smith in the year 2009 in King
Street. In the TEDx Talks Daryl defined the power of a brand and shared how he promoted his
brand. He defined brand by emphasizing on social media. The brand is something that enables
one's business to be different or distinct from the others. He stated that the dining experience of
Lou Dawg's resembled the personality of Daryl and Shaun. The consistency and reliability in
transactions emerging between consumers and an organization demonstrates the conception of
brand equity. The consistency in transactions results in the brand loyalty amongst customer
based on the customer expectations. The brand loyalty elevates the rate of word of mouth and
increase the brand awareness (Youtube.com, 2013). The main focus of Lou Dawg's is to focus on
reliability and consistency. Brand sources the aspect of competitive advantages and can be
treated as significant asset for an organization. In his discussion, Daryl emphasized using real-
time connectivity like Tweeter, Facebook and YouTube that allows the organization to get
connected to a huge number of people in just a snap of the fingers. The evolution of telephones
into smartphones and the internet has made it able to communicate a personal focus globally
from anywhere at any time. Daryl suggests building a community online to share experiences
and feedback on real-time that allows the consumers to feel engaged and makes them more loyal.
The website of Lou Dawg's is prepared as stated by Daryl in the Ted Talk and focuses on Good
Food, Good People, Good Music and Good Time (Lou Dawgs, 2020). It is a very interactive
website with attractive images, an inspiring story, opportunities, activities and so on.
Instagram has recently emerged out as a very communicative and faster way of
communication. Facebook and Instagram are connected and these two means of communication