Strategic Business Scope Products And Services

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of student
Name of University
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STRATEGIC MANAGEMENT
Table of Contents
Introduction..............................................................................................................................3
Background of the organisation..............................................................................................3
Macro environment analysis...................................................................................................4
SWOT analysis.....................................................................................................................4
PESTLE analysis..................................................................................................................5
Competitive analysis using Porter’s 5 forces model..............................................................6
Conclusion.................................................................................................................................8
References.................................................................................................................................8

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STRATEGIC MANAGEMENT
Introduction
The report is prepared to discuss about the conducting of strategic analysis of the
Regis Healthcare Corporation for Residential Aged Care Division, which has been a major
public listed organisation in Australia, aiming to deliver good quality care services to people
for meeting their health needs and preferences. The task will present an idea about the
strategic context of the organisation and its relevance with various aspects including the
market size, business scope, products and services along with major markets being targeted
and financial performance too (Ansoff et al. 2018). It will also include a macro environment
analysis by using the SWOT analysis framework and PESTLE analysis framework along
with analyse the competition situation by using the Porter’s five forces model (Regis.com.au
2020).
Background of the organisation
Regis Healthcare Corporation in Australia is a major organisation aimed at providing
aged care faculties all over Australia, allow for the older people to stay at retirement villages,
provide home care along with both health and social care services for meeting the needs and
requirements of the older people or individuals with disabilities who need support to carry out
various activities (Rothaermel 2016). The company aims at managing provision of residential
aged care services as well as include the market segments including the New South Wales,
Queensland and Victoria to which, the services are to be delivered to. The numbers of
employees working at the organisation are over 8000 and it has been managed through
Government funding, which ranges about 416.33million AUD and resident fees of more than
168.81 million AUD. The CEO of the company is Linda Mellors and the chairman is Graham
Kennedy Hodges (Regis.com.au 2020).