Analysis of DHL Question Answer 2022

Running head: ANALYSIS OF DHL
Analysis of DHL
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ANALYSIS OF DHL
Table of Contents
Question 1: Comparative analysis.......................................................................................2
Strategic capabilities........................................................................................................2
Porter value chain............................................................................................................2
VRIO framework.............................................................................................................3
TOWS matrix...................................................................................................................6
One part of PESTLE-Scenario Analysis..........................................................................8
Evolution of the life cycle of DHL in context of porter’s five forces.............................8
One factor from porter’s five force analysis....................................................................9
Strategic group analysis...................................................................................................9
Question 3: Creating a positive social impact.....................................................................9
Reference List....................................................................................................................14

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ANALYSIS OF DHL
Question 1: Comparative analysis
Strategic capabilities
At present DHL is operating in many countries around the world and have gathered a
number of loyal consumers. The headquarter of the company is in Bonn, Germany (DHL group,
2020). The company have created talent pool which consists of more than 350,000 employees in
order to stay ahead of its competitors (DHL group, 2020). At present the company is leading in
the department of postal and various logistics services. The company ardently makes use of
demographic as well as geographic process of segmentation in order to meet the various needs of
the consumers (DHL group, 2020). The company have been seen to be taking great care of the
consumers and it can be identified as customer centric company. By the process of
differentiating the targeting strategy it becomes very easy for the company to understand the
future steps and also strategize the various deliverables of the company. In the global scenario
the company have always placed itself as the company which leaves being global footprint.
Positioning strategy is used by the company which is user benefitted and also aids the company
in becoming a customer centric company and serve its customer in a better way.
Porter value chain
The primary activities are:
 Inbound logistics: The global shipments of the company are easily tracked by it by
automating process. DHL is an international delivery company which have different units
that provide a plethora of logistics products. Both domestic and international delivery of
parcel is done by the company via road, rail and air by the help of end-to-end
management of supply chain.

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ANALYSIS OF DHL
 Operations: The operations which are used by the company in its logistics department are
freight transportation and kitting. DHL is planning to expand its warehouses in 2020
(DHL group, 2020). The inventory management of the company is very efficient in
understanding the condition of the market and provides quick response to any kind of
changes.
 Outbound logistics: A proper network planning, consolidation of shipment and real-time
track of the products are done by the company.
 Marketing sales: In 2016, the company was raked at 228 in the brand list of companies
globally (Al-Salami, Saadi, Sawadi and Saleh 2019).
 Service: International shipping along with courier delivery services are provided by the
company.
The secondary activities are:
 Firm infrastructure: The quality management of the company is great along with
accounting and financing planning. The company have designed an app by the help of
which it is able to track its various shipment and coordinate in a proper way.
 Human resource management: In UAE the company have been ranked in the first as the
company with best Human resource management.
 Technology development: Innovations like LocusBots along with Sawyer collaborative
robots have been introduced in the workplace to make the work easier for the company.
 Procurement: The procurement volume of the company is divided into groups like IT,
telecommunications, Network supplies, production system and ground fleet.
VRIO framework
Valuabl Rarit Expensiv Used by Competitive Why