Strategic Change Management in Emirates Group

Strategic Change Management

Table of Content
Executive summary ........................................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Introduction and background of company and change...............................................................4
3 Need for chnage in organizations and fcators that drive strategic change..............................5
4 Two change management model and relevance in The Emirates group..................................9
5 Major types of changes ........................................................................................................10
Evaluation of implications on organization performance.........................................................11
6 Barriers to change and strategies to overcome these barriers ...............................................12
Measures taken by leaders for smooth change procedures and evaluation of decisions taken by
leaders at Emirates...................................................................................................................13
8 Change management strategy and strategies to overcome resistance...................................14
Strategies to overcome resistance.............................................................................................15
Recommendations.....................................................................................................................16
CONCLUSION .............................................................................................................................16
REFERENCES..............................................................................................................................18

Executive summary
The report has concluded change management analysis for Emirates group of companies
where the need for change driving change within companies enhances functional domains reach
imperatively and further usage of change management models have been applied. Report study
has also further focused on analysing aspects of major change within management, keenly
bringing on varied scale business targets actively and for generating specific advanced growth
towards new informative targets within revenue, goodwill among consumers profoundly. The
research was done to productively bring forwards details of new strategies within travel safety
taken specifically for bringing competence within facilities, for consumers safety on longer
term. There is also developed efficacy within business research established on profound
platforms for strategic change management aspects, on which aviation industry has been
heading on varied levels imperatively to evolve towards varied targets heading towards opening
up services during COVID-19. Research has also identified focus on resistance factors within
change management, barriers towards change and also fundamental scale potentialities where
leaders role to implement new changes play strong role.

INTRODUCTION
The strategic change management is defined as the process through which the company
tries to manage the change in structured and proper manner. The business operates at global level
and there are many types of changes taking place in global environment (Kitsios and
Kamariotou, 2017). Thus, for proper management of the business the most essential thing is the
effective change management model. The present report is based over company the Emirates
group and the report will outline the major drivers which leads to strategic changes. Further the
use of different change management model will be used in order to implement the changes in
business practice. Further the major changes of company and its implication on performance will
be discussed. Moreover, the different barriers during the changes incurred will also be discussed
and in end change management strategy will develop.
MAIN BODY
Introduction and background of company and change
The Emirates group is a state owned international company mainly dealing in the aviation
industry. The company was founded by Ahmed Bin Saeed Al Maktoum in the year 1959 and is
headquartered in Garhoud Dubai in UAE. The company is majorly a fastest leader and growing
airlines in the world. The company is based in Dubai and deals in connecting the people all over
the world and connects almost 150 destinations with its facilities. Other than the aviation
industry Emirates group also deals in many types of sectors like retail, travel and hospitality,
education and many other different types of the business and industry.
With respect to the current working condition and the business environment there are
many types of the changes taking place in the working environment. This is particularly because
of the reason that when the company will not be working in proper and effective manner as per
the changes in the business environment. With respect to the current situation of the pandemic
the company is also facing many of the changes in the working pattern and capacity of the
company. The major change with respect to the current COVID 19 was that Emirates retained its
cargo operation, but they temporarily suspended passenger operation.
In addition to this another major change was that the Dnata which is Dubai National Air
Travel Agency is the airport service provider and provides facility of the catering, cargo, travel
and many other different types of the services has reduced its operations (The Emirates Groups