This report analyses the strategic choices and change management in Virgin Atlantic Airline. It evaluates the main theoretical strategic choices facing Virgin with appropriate recommendations for strategic change. It also evaluates the application and relevance of change management theory to practice within the context of Virgin.

An analysis of strategic choices and change management in Virgin Atlantic, with recommendations and evaluation of change management theory in practice.

Strategic Choices and Change Management in Virgin Atlantic Airline - Desklib

Strategic Choices and Change Management in Virgin Atlantic Airline

The report examines strategic capabilities of one of the eminent British airlines, Virgin Atlantic with the help of various strategic tools as the company is on the verge of expanding its new Asian routes, connecting Singapore with London and various European destinations.

Business Development

Leadership Management

Languages and Culture

Economics

Political Science

Systematic Strategic Analysis on Virgin Atlantic

This project analyses the macro and micro environment of Virgin Atlantic and recommends a strategy for achieving competitive benefit. It also discusses change management models like Lewin and Adkar for effective implementation of change. The report suggests that Virgin Atlantic should use cost leadership strategy by reducing the cost of operations to offer low fares to attract more consumers. It also recommends diversification strategy for entering into new markets with innovative goods. The report also discusses the implementation of Lewin change model and Adkar model of change for effective change management.

Film and Theatre

Strategy and Change in Virgin Atlantic: Analysis and Recommendations

Environmental Science

Strategic Management: Virgin Atlantic

Dissertation

This report discusses the strategic choices and change management for Virgin Atlantic, including diversification, vertical integration, acquisition, and joint venture. It also evaluates the application of the McKinsey 7S model to the organization.

Strategic Choices and Change Management in Virgin Atlantic Airline

Systematic Strategic Analysis on Virgin Atlantic

Strategy and Change in Virgin Atlantic: Analysis and Recommendations

Strategic Management: Virgin Atlantic

Strategic Choices and Change Management for Virgin Atlantic

Business Strategy in Virgin Group

(Solution) Business Strategy Assignment

Strategic Choices and Change Management in Virgin Atlantic Airline

Systematic Strategic Analysis on Virgin Atlanticlg...

Strategy and Change in Virgin Atlantic: Analysis and Recommendationslg...

Strategic Management: Virgin Atlanticlg...

Strategic Choices and Change Management for Virgin Atlanticlg...

Business Strategy in Virgin Grouplg...

(Solution) Business Strategy Assignmentlg...

Systematic Strategic Analysis on Virgin Atlantic

Strategy and Change in Virgin Atlantic: Analysis and Recommendations

Strategic Management: Virgin Atlantic

Strategic Choices and Change Management for Virgin Atlantic

Business Strategy in Virgin Group

(Solution) Business Strategy Assignment