Corporate Communication Crisis Management
Added on 2020-05-16
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Running head: STRATEGIC COMMUNICATIONStrategic communicationName of the studentName of the universityAuthor note
1STRATEGIC COMMUNICATIONThe essay concentrates on the strategic communication that should have implemented bySPH. The essay initially studies the existing strategic communication plan of the company andanalyses the gap in it. Communication is extremely important in any organization. Themanagement of every organization should formulate an effective strategic plan with thestakeholders, with the shareholders and also with the employees. A gap in the communicationcan ruin the goodwill of the company and it might lose the confidence of the stakeholders andthey might have a worst effect on the management. The essay includes an effective strategic planin order to deal the crisis that has been found in the company. It further analyses the necessity ofhaving a strategic plan in the organization. The essay concludes with some recommendationsregarding the formulation of few strategies that will help the company in protect the reputationthrough any crisis that might occur. In the given situation SPH (Singapore Press Holdings), failed to maintain a publicgoodwill with the key stakeholders. The company faced a crisis where it planned to cut downemployees and it faced serious lapse in doing so. The process locked some 20 employees out oftheir computers and they were not informed about their cutback. This was because of poorcommunication. The company did not formulate proper communication plan and this resulted inthe loss of many employees and their trust on the company. This acted as a negative aspect inmaintaining the goodwill of the company. The company should have formulated certaincommunication plan as it is important to communicate with the stakeholders (Fearn-Banks,2016). There are various reasons of the importance of the strategic plans in an organization. Thefirst and foremost reason for having a communication plan is to inform the stakeholders aboutthe factors and the conditions of the company. The management must have appropriate
2STRATEGIC COMMUNICATIONknowledge and skill to communicate with the stakeholders. Apart from this communications areimportant as the stakeholders have all the rights to know about the financial records of thecompany, about the health policies of the employees. The stakeholders should be aware of thehuman resource policies that are there in the company and along with it they should be aware ofthe product development of the company (Cummings & Worley, 2014). The sales and marketingposition of the company should be known to the stakeholders. They should be aware of theexternal as well as the internal factors that prevail in the company. The communicators shouldcommunicate the external factors like the economic trends and the business operations in themarket. They should also be aware of the internal factors like the policies related to the safety ofthe employees (Parveen, Jaafar & Ainin, 2015). This also includes the forms of leadershipfollowed by the company. This sometimes includes the transformational or autocratic ordemocratic and similar forms. The major reason of a proper communication tool is to make thestakeholders aware of their targets. It helps to build a mutual understanding between thecompany and the stakeholders. For example, many organizations have the system of incentive intheir company. Sometimes this is not revealed to the stakeholders. In this scenario thecommunication between the stakeholders and the organizations turns out to be poor. There isanother scenario where sometimes the company takes an important decision like cost cutting ofthe employees without consulting it with the stakeholders. In such case there is a gap in thecommunication tool used by the organization. To have a good relation with the stakeholders andthe employees who are the pillars of any organization it is extremely necessary to have a goodcommunication plan (Coombs, 2015). The present communication plan of the company includes certain gaps. The companydoes not follow the media relations, the employee relations, the consumer relations, and the
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