Executive Summary of Articles on Strategic Communication

Running head: MEMO
Memo
Name of the student
Name of the university
Author note

1MEMO
To
The director of communications
ABC Company
Date: 21 July 2018
Subject: executive summary of the articles on strategic
communication.
The memo is the summary of the articles that identifies the ways of strategic communication
that is practiced by the directors and the managers of the company. The three articles have
been taken into consideration in this memo. The articles usually explore the ways in which
the C-suite executives are using the corporate communications in order to execute strategy.
There has been a drastic change in the way of communication inside the organization. The
shift has been from the ways like speech writing and media placements to a more developed
and implemented strategy. This is done through better forms of communication. This further
includes the sophisticated measurement that is used by big data in order to understand the
constituencies and the influence of the reputation plays a vital role in it. The articles have
conducted a research in which it has been extracted that it is better for the companies to
follow the leadership communication style. It is related to the execution of the strategy.
The communication has changed from the face-to-face form to the technologically
advanced means. It has matured over ages. Initially the organizations used to practice the
customary face-to-face dialogue. A simple communication model provides the different
components like the sender, a particular message; it consists of the channel that is used in
order to send the message. It includes the receiver and the feedback from the receiver to the
sender. By studying the other articles it can be mentioned that the organizational