This article discusses the importance of strategic communication in maintaining healthy relationships with stakeholders. It defines public relations and its role as a management function. It also explores the different models of public relations and the role of communication managers in organizations. The article emphasizes the need for effective communication strategies to achieve the goals of an organization.

Discover the significance of strategic communication for maintaining stakeholder relationships. Explore PR models and communication managers' roles in organizations.

Strategic Communication in Society - Desklib

Strategic Communication in Society

This assignment explores the concepts of corporate sustainability and public relations. It analyzes the role of each in business practices and examines whether corporate sustainability represents a genuine commitment to social responsibility or is merely a public relations tactic. The discussion considers the impact of both on organizations, stakeholders, and society as a whole.  The assignment delves into the evolving nature of corporate sustainability, its connection with shared value creation, and the role of public relations practitioners in shaping public perception.

Political Science

Corporate Sustainability vs Public Relations

This assignment examines Gap Inc.'s communication strategies, highlighting the importance of both offline and online channels.  It delves into how the company utilizes various platforms like Twitter, Facebook, and Instagram for brand promotion and customer interaction. The analysis also covers Gap Inc.'s approach to stakeholder engagement through its website, forums, and social media presence, emphasizing the impact of these strategies on building relationships with customers and other stakeholders.

Strategic Communication in Society

Corporate Sustainability vs Public Relationslg...

Stakeholder Communication at Gap Inc.lg...

Corporate Sustainability vs Public Relations

Stakeholder Communication at Gap Inc.