The Strategic Context of Human Resource Management - Desklib Case Study Course Work

The strategic context of
human resource
management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
STEEPLE analysis which established drivers for organisational changes..................................3
3 socio cultural and three socio-economic factors from the analysis that impact on HRM
interventions................................................................................................................................6
Evaluation of stakeholder interest and recommendations of HRM activities which help
organisation to solve business issues...........................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
Books and Journals:...................................................................................................................11

INTRODUCTION
This report aims to analyse internal and external context of an organisation which
influences on the business operations weather special reference to the case study company i.e.
Coolco. It is UK-based organisation which operates in food retailing sector and established in
1978. It is dealing in prepared foods with low priced and good quality. This report is analysing
the understanding of strategic human resource management theories and practices which is
applicable in order to deal with the business issues (Collins, 2021). It will cover STEEPLE
analysis and identifying 3 socio cultural and 3 social economic factors. In addition to this, report
will also cover the evolution of stakeholder interest and the recommendations of human resource
management activities which help to solve the issues.
MAIN BODY
STEEPLE analysis which established drivers for organisational changes
Coolco is found within the organisation that already faced many complications in the
businesses. It is important to note that company needs to take necessary course of action in order
to grow their business. Coolco has already faced many problems in their business in 2012 where
the market was fall. Due to this, the founder of company took a step in order to get their original
position in the market (Armstrong, 2019). They announced a scheme which is known as graduate
trainee scheme. It is the scheme in which a plan is developed in order to get a new generation of
knowledgeable, talented people who are able to understand the core business, customer base and
market of an organisation. Graduates are selected on the basis of their qualifications with the
strong contingent of MBA graduates who possess all the qualities of business savvy. It is very
important for the applicants of graduate trainee position at Coolco that should possess all the
understanding of the influence of history of an organisation and also able to use their knowledge
in order to protect from external conditions of company. This is the reason that the need to do a
STEEPLE analysis which helps them to establish key drivers for organisational change. Steeple
analysis is discussed in below points:
STEEPLE analysis

It is found to be a planning tool which is used for marketing strategies in order to
measure the macro environment external factors. It is the acronym of social, technological,
economic, environmental, political, legal and ethical. It provides a practical insight of each factor
which affects a business (Cooke, Xiao and Xiao, 2020). It is the extension of PEST analysis.
This analysis is very helpful in order to check the validity and reasonableness of overriding of
business targets. In the case of Coolco, it is an important tool for them as company already faced
many problems in their history. It is found that Coolco’s market was declined due to the external
forces. This is the reason that employees of Coolco should understand the influence of external
factors. All the factors of STEEPLE analysis are mentioned below:
Social factor
Social factor is concerned with the cultural changes and market research in an
organisation which should be considered. It is found that there is a continuous change in trends
and tastes of customers. It is important for employees that they should understand the behaviour
of customers so that they are able to provide solution accordingly. In the case of Coolco, it is
found that companies commit between internal and external pressure in 2000. Due to this, they
lost their sight of its core business. One of the important reasons for their market share declined
was the insecurities of employees which impacts on the productivity. That's why it is very
important for employees to understand an external force which includes social factors.
Technological factor
Technological factor is concerned with advanced production methods which are rapidly
increasing in the market. It is important to note for employees that they should understand the
nature of technological business world (Sareen, 2018). Every day the new opportunities are
offering in the market which helps to improve profit margin of an enterprise. But it is not easy
for an organisation to adopt any technology in the business as it may be provide an adverse
impact on the efficiency and productivity of employees. Sometimes it is found that changes are
not accepted by employees as they are resistant to change. This can be better understood with the
help of Coolco’s history. Their employees were felt insecure because of the new board of
directors. The reason behind this was resistance of changes. That's why company needs to choose
only to those technologies which they are able to convince employees for accepting change.