Strategic Human Resource Management: A Case Study of Coolco

Strategic human
resource management

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK ..............................................................................................................................................3
Complete a STEEPLE analysis...................................................................................................3
Identify 3 socio-cultural and 3 socio- economic factors from the analysis which impact on the
choice of HRM interventions......................................................................................................5
Critically evaluate stakeholder interest.......................................................................................8
CONCLUSION ...............................................................................................................................8
REFERNCES:................................................................................................................................10
Books and Journals:..................................................................................................................10

INTRODUCTION
The report aims to understand the importance of strategies in the role of human resource
management. This departments plays a significant role in organisation as it carries out various
activities to manage different employees within company. Human resource managers provide
trainings, compensation, rewards, fulfil vacant position in company and focus on any HR issues
to perform smooth practices in organisation. This report analyse various factor of HRM integrate
through working on the case study of Coolco. It is British company established in UK in the year
1978. the company deals in pre-prepared food in both single and packaged meals(Collins, 2021).
Therefore, the report is going to identify the STEEPLE analysis for identifying key drivers to
perform organisational changes for analysing external market conditions of the organisation.
Also, how socio-cultural factors impact on the HRM intervention, stakeholders analysis and
conflict resolution take place is also going to discuss in the report. Also, important
recommendations are also provided to solve HRM issues and manage the workplace activities
properly.
MAIN BODY
TASK
Complete a STEEPLE analysis
This tool is effective and vibrant which provide an analysis of external market
surrounded for the organisation. This helps in identifying what are crucial factors that needs
more concentration. The company will lead to achieving competitive advantage and secure
positive market image. These important factors are described in relation to Coolco:
Social: This factor undertakes the concentration over social cultural and society trends.
An organisation needs to look for all the society beliefs, values and culture they share with each
other in order to provide goods and services effectively. The organisation needs to adopt the
change in society which result in customer satisfaction (Jiang, and Messersmith, 2018).
Therefore, coolco company has changes its strategy from feeding families to strap line prepared
and priced for busy people. This has result in creating positive impact in the company which
raised revenue.