Assignment |strategic Decision Making

STRATEGIC DECISION
MAKING
Running Head: STRATEGIC DECISION MAKING
0

STRATEGIC DECISION MAKING 1
Table of Contents
The Ashridge sense of mission model...............................................................................2
Discussion and application of elements of a mission by using Ashridge model to Twitter............2
Purpose.............................................................................................................. 2
Strategy.............................................................................................................. 2
Values............................................................................................................... 3
Behavioral standards.............................................................................................. 3
Mission, values, and strategy....................................................................................... 3
Decision-making theory of Snyder's.................................................................................5
Twitter competitive advantage sources..............................................................................5
Cost leadership..................................................................................................... 5
Differentiation..................................................................................................... 6
Focus................................................................................................................. 6
Market analysis.................................................................................................... 6
References................................................................................................................ 7

STRATEGIC DECISION MAKING 2
The Ashridge sense of mission model
This model is a mission statement. It is generated by the Ashridge Strategic
Management research center. Ashridge mission model is mostly used by a corporate
organization by defining mission statements. This includes four dimensions of the mission
that consists of purpose, values, strategy, and behavioral standards (Duh, Belak & Milfelner,
2010). Organizations that have a strong task include four important contents and incorporated
in the system. These elements used to carry an analysis of organizational model and twitter
mission that provide a robust or punier planned direction. Mission statement of Twitter
present that it is evident and has a solid mission.
Discussion and application of elements of a mission by using Ashridge model to Twitter
Purpose
By the direction of Ashridge Modal, this case study pursues to solve specific
problems and aim to set up the organization. This study also pursues to analyze how this
model will assist the leadership of twitter and employees including primary reasons regarding
the existence of an organization. The overview of the business pursues to answer the
problems of the organization existence (Kimbrough & Componation, 2009). The analysis of
the report present that Twitter primary mission and requirement for presence is anchored to
provide the power to people by share info in a fast, reliable, and effective way irrespective of
location and distance. The services delivered by Twitter are anticipated for a big market in
the globe. The Twitter main users are individual that share information for many topics of
knowledge and interest areas. There is a large number of advertisers on the platform of
Twitter that used to influence millions of people in the world at a similar time.
Strategy
This provides the Twitter an epitome organization modules. This is situated in a good
place to accomplish a mission. This support to emerging as the best for organization benefits.
Many specific fundamental principles put in place by the organization for success. This
increases the market accessibility for products of Twitter. This provides a path regarding
placing, promoting, producing, pricing, and the aimed market group to deliver effective
support by increase effectiveness in the services delivery and excel rivalry of amidst. This
efficiency has been achieved through a constructed foundation data pathway that improves
the transfer of info of attendant to another. This organization has installed an architecture of