Strategic Decision Making in Pret A Manger

Strategic Decision Making

EXECUTIVE SUMMARY
One of the most crucial processes for entire organization these days is to go through the
appropriate development of strategic decisions. With the help of appropriate strategic planning
company can make good choices in the process of deciding how several issues are being
addressed. On this concern, the present study has been made on the basis of Pret A Manger
which is a UK based fast food. This study presented that with the help of Porter’s generic
strategies company can select most effective and appropriate strategic to attain competitive edge.
In this regard, Pert A Manger can adopt differentiation strategy to make their customers more
loyal towards their company. With the help of this they are able to retain their clients and
enhance their sales and profit margin as well.

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
External environment analysis.....................................................................................................1
Competitive Industry analysis.....................................................................................................2
Strategic Choices.........................................................................................................................3
Development of appropriate evaluation criteria and evaluation of strategic choices..................4
Selection and justification of the optimum strategy....................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
In order to attain higher competitive advantage one of the most important tasks for
business organization is to develop most effective strategies. An effective strategic choice helps
an organization for making sustainable strategic decisions. With the help of appropriate strategic
planning company can make good choices in the process of deciding how several issues are
being addressed (Meskendahl, 2010). In the present research, Pret A Manger organization is
taken into consideration which is a fast food chain based in the UK. The company was started in
the year of 1984 by Jeffrey Hyman in Hampstead, London. It’s very first door shop opened in
1986 with a mission to create natural food by avoiding all the chemicals.
Today, they are having more than 350 Pret’s worldwide with shops in the UK, USA,
Paris, Hong Kong etc. All their customers are enjoying fresh and healthy menu. Further, Pret A
Manger provides excellent food items like sandwiches, salads and baguettes, as well as hot
beverages like coffee. Strategic purpose of this food zone is to make positive brand image in the
mind-set of customers as well as became the top most ranking within the food industry (About
us. 2016). For this, they are serving proper sandwiches without any additional chemicals and
preservatives. Further; the present study gives total description about the strategic position of the
company with the help of macro and micro environmental factors as well as their strategic
Capability analysis. Moreover, it also critically assesses the strategic options open to it in order
to recommend an appropriate strategy that would be suitable for them.
External environment analysis
In order to analyse that in which environment does Pret A Manger operates, PESTLE
analysis will be made. It determines all the external factors which impact the overall
performance of the company.
PESTLE
Political: McDonalds bought 33% of Pret A Manger’s stakes due to the huge windfall of
investments for Pret A Manger. It has generated more political power for Pret than never before
and due to this company is able to open at least twenty shops in USA and Hong Kong (Chen and
et.al., 2012).
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