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Pret a Manger: Focus on Sustainability

   

Added on  2019-12-03

15 Pages4733 Words855 Views
Strategic management 1

Table of ContentsABSTRACT.........................................................................................................................................3INTRODUCTION ...............................................................................................................................4a) Strategic Purpose of Pret a Manger.............................................................................................4b) Generic Strategy of Pret a Manger..............................................................................................6c) Critical evaluation of the strategic choices of Pret a Manger......................................................7d) Preferred strategic choice for Pret a Manger and its ways to meet stakeholder expectations....8CONCLUSION....................................................................................................................................9References..........................................................................................................................................102

ABSTRACTStrategic Management consists of various processes for achieving goals and targets of anycompany. The objective of this study are to determine the strategies used by Pret a Manger forcustomer satisfaction and achieving market leadership. It consists of external Environment analysis,Porter's 5 forces, strategic capability analysis and SWOT Analysis of Pret a Manger forunderstanding its strengths and weaknesses along with opportunities and threats. The strategies arecritically evaluated with evaluation of technologies, stakeholder expectations and strategic choices.The preferred strategy of Pret a Manger is focus and its focus is on sustainability approach whichhelps in competing with its competitors and create a brand image among people. Company needs toimprove its services and quality to increase market value. It needs to add more products andservices for different customers and need to use traditional marketing techniques also forinfluencing people about its brand and quality of food. 3

INTRODUCTION Strategic management is a continuous process which includes proper planning, monitoring,analysis and assessment of all process which are essential to achieve goals and objectives oforganisation. It is formulation and implementation of all processes and procedures foraccomplishing objectives in appropriate manner (Beske, Land and Seuring, 2014). It provides totaldirection to business and develops policies and plans to achieve planned objectives. Pret a manger isconsidered for proper analysis of the present report which includes study of external environment,critical opportunities, threats, strategic capabilities of organisation, strengths and weaknesses,competitive advantage of the company. Along with these factor, it includes strategic choices andrecommendations for the chosen company. In the end, complete report is summarised in the form ofconclusion with key findings. a) Strategic Purpose of Pret a MangerIntroductionPret a manger is a private fast food chain located in UK that has about 335 shops worldwide. It was founded in 1984 by Jeffrey Hyman and its headquarter is at City of Westminster,London. The menu of company includes sandwiches, baguettes, pots and desserts, cold drinks, hotdrinks, salads, soups, pastries, cakes, etc. The competitors of Pret a manger are StarbucksCorporation, Greggs PLC and Costa Coffee. External Environment analysis:4Illustration 1: PESTLE AnalysisSource: (How to make a pest diagram in powerpoint.2016)

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