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Strategic Decision Making Planning Process - Doc

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Added on  2019-12-04

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This report has evaluated the importance of strategic decision-making planning process. This planning process is beneficial for every organization because it helps to create objectives and also provides strategies to accomplish the goals and objectives of the organization. This report concludes the information about the strategic purpose of Twitter which includes external environmental analysis, competitive industry analysis, and SWOT analysis of Twitter. With the help of these strategic tools, the strengths and weaknesses of the cited firm are identified. Further, this report includes the development of all strategic choices which includes business strategies.

Strategic Decision Making Planning Process - Doc

   Added on 2019-12-04

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Abstract This report has evaluated the importance of strategic decision making planning process.This planning process is beneficial for every organization because it helps to create objectivesand also provide strategies to accomplish the goals and objectives of organization. This reportconclude the information about strategic purpose of Twitter which includes externalenvironmental analysis, competitive industry analysis and SWOT analysis of Twitter. With thehelp of these strategic tools, the strengths and weaknesses of cited firm is identified. Further, thisreport includes development of all strategic choices which includes business strategies.According to the critical evaluation of all business strategies, their both advantages anddisadvantages are described in respect to Twitter. In last this report includes recommendationswhich will be helpful and beneficial for the Twitter. The recommendations includes that Twittercan adopt differentiation focus strategy. For this Twitter can link to blog, improve theirmanagement system and security system etc.
Strategic Decision Making Planning Process - Doc_2
Table of ContentsAbstract............................................................................................................................................2Introduction......................................................................................................................................1a) Strategic purpose of Twitter...........................................................................................1b) Development of strategic choices......................................................................................3c) Evaluation of strategic choices...........................................................................................5d) Recommendation and justification of preferred strategic choice.......................................6Conclusion.......................................................................................................................................7References........................................................................................................................................8
Strategic Decision Making Planning Process - Doc_3
INTRODUCTIONStrategic decision making is a planning process which creates mission, vision andobjectives of organization and also decides a set of actions which are related to businesspractices to achieve the goals and objectives. This planning process includes both the short termand long term planning which are helpful for the organization. Strategic decision making is anongoing planning process which creates strategies to achieve strategic goals. To understandstrategic decision making process, Twitter organization is considered. This present report willhelp in understanding concepts about the strategic purpose, choices and capabilities of anorganization.a) Strategic purpose of Twitter IntroductionTwitter is a San Francisco based company that provides services related to socialnetworking site whereby users can send as well as read messages known as tweets (short 140-character messages). It was created by 4 people named Dorsey, Williams, Stone and Glass in theyear being March 2006. The launch took place in July 2006. Twitter is basically a social sitewhich provides services such as social networking and micro blogging to its customers. Thecompany provides easy and simple platform for consumers to communicate with each other. Atthis platform, customers can easily share their ideas, suggestions and experiences with others.The company can access the website through SMS or mobile device app (Eisenhardt, 2014).Twitter has gained a large popularity as it has been regarded as amongst the 10 most visited sites.In the year May 2015, Twitter even had a presence of 500 million users amongst which 302 wereactive. External environment analysis- PESTLE analysis of Twitter FactorsImpactPoliticalTwitter has to follow all the policies, regulations and rules which areformulated by government. Changes in rules put impact on firm’soperations. EconomicChanges in inflation rates put impact on the business operations ofTwitter's services. Other factors like foreign exchange rate, economicgrowth pattern and interest rate also put impact on the business practices1
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