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Strategic DeVELOPMENT TABLE OF CONTENTS INTRODUCTION 1 1. EDUCATIONAL INDUSTRY AND CARE HOME INDUSTRY

   

Added on  2020-10-05

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STRATEGICDEVELOPMENT

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11. EDUCATIONAL INDUSTRY...................................................................................................1PESTLE Analysis........................................................................................................................1PORTER FIVE FORCE ANALYSIS OF GEELONG GRAMMAR SCHOOL........................22. TRAVEL AND TOURISM INDUSTRY....................................................................................3PORTER'S GENERIC COMPETITIVE STRATEGY OF TRAFALGAR:..............................3Diversification strategy by Trafalgar: ........................................................................................3RECOMMENDATION & CONCLUSION....................................................................................4REFERENCES................................................................................................................................5

INTRODUCTIONIn this present assessment two industries are selected for analysis. Bright horizons havebeen chosen for childcare industry and Trafalgar company has been chosen for tourism industry.Bright Horizons was founded in the year 1986 and its Headquarter is in Watertown, Massachusetts. This Childcare will focus on taking care of children below the age of 5 years.Further, this report will aid in analysing the external environment by using PESTLE analysis.Furthermore, by using Porter five force mode, the competitive position of childcare centre willbe assessed. Porter's Generic Competitive strategy will be made on Trafalgar, which is a touristcompany which provide tourist holiday packages so for this company Diversification strategy isshown separately. 1. CHILD CARE INDUSTRYBRIGHT HORIZONSPESTLE AnalysisAS Childcare industry see the frequent changes so it is important to know theenvironment of childcare centres PESTLE Analysis helps staff and care takers of child cares toknow the environment of centres and its effect on future of the children (PESTLE Analysis,2016). Here is the PESTLE analysis of Bright Horizons:POLITICAL FACTORSThese factors determine that how the government intervenes in an industry and howPolitical factors affect the long term profitability of childcare. Bright Horizons faces the problemof changes that are implemented by government in its tax system and amendments in law relatedto childcare industry. So, here below are some factors affecting such centres.Child care are being privatised so it affects the profitabilityCorruption in the countryECONOMIC FACTORSPerformance of Bright Horizon and its profitability is determined by economic factors. Someeconomic factors affecting the child care centres are as follows: Inflation rate and interest rates affect the profitability of the childcareA big risk of main staff members moving to new centres1

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