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Strategic Development Assignment - Goodman Fielder

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Added on  2020-11-12

Strategic Development Assignment - Goodman Fielder

   Added on 2020-11-12

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STRATEGICDEVELOPMENT
Strategic Development Assignment - Goodman Fielder_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Goodman Fielder.............................................................................................................................1SWOT analysis:..........................................................................................................................1Ansoff Matrix Analysis:..............................................................................................................2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
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INTRODUCTIONStrategic development is simply defined as planning for strategies that is significant forrunning or operating an organisation. Strategic development also refers as an organisationalactivity that focuses on energy and setting priorities (Babkin, Karlina and Epifanova, 2015). It isa process that is tailored to the requirements of each company. This report is based on GoodmanFielder (agriculture industry) situated at Australia. This report covers SWOT analysis, Ansoffmatrix for determining further expansion of this company. Goodman FielderGoodman Fielder is an Australian based on agriculture industry and it provides dairy andagriculture products such as Cereals, Foods, Poultry, Flour and various food ingredients. It isowned and operates in both Singapore and Hong Kong and it is operated by New Zealand,Australia. It was established in 1986 and it includes several brands for example Crisco, LaFamiglia, Irvines, Country life Bakery, Cornwell's etc. This organisation is well known inAustralia for different quality products of agriculture and gain competitive advantages(Birkinshaw, 2016). Its major competitors are Nestle Australis Ltd., National Foods Ltd. AndGeorge Weston Foods Ltd. In this context, its internal environmental strategies are furtherdescribed for accomplishing its overall goals and objectives.SWOT analysis:Strength – It has better distribution network that is well established. Management alsoworks for its diversified product portfolio that represents its presence in all meals of the day. Itsmanagement team has an effective and aggressive marketing campaign that stands at the toplevel product categories. It has more than 30 food and beverages brands with its 1000 productline in 25 different markets. Weaknesses – This company earns a huge profit in its target market segment but it haslack of presence in emerging markets in various other countries (Byeand and et.al., 2016). Itsmajor weakness is limited market share because in Australia, there are an intense competition inagriculture industry. Opportunities – Marketers of this organisation have a vast opportunity for gaining moreprofits in its target market segment. Management can expand its business activities in frozenfoods line. Expert says, it has strategic acquisitions that must work for its strengthen its positionin several products lines. Its management team also expand in several small bakery goods. 1
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