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Strategic Development in Organisation - Coca Cola

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Added on  2020-07-23

Strategic Development in Organisation - Coca Cola

   Added on 2020-07-23

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Strategic Developmentwithin an Organisation
Strategic Development in Organisation - Coca Cola_1
Executive SummaryCoca cola Amatil is considered to be world biggest bottler of non alcoholic and ready todrink beverages. It is present in more than six countries in Asia Pacific. The company wasoriginally founded in Australia in 1904 as a Tobacco manufacturing organisation. In 1964, itstarted manufacturing soft drinks bottles when it bought out Coca Cola Bottlers. CCA wasfinally listed on Australian Stock Exchange in 1972. This research will focus on noting downwhole journey of company and various strategies it used as to attain its current position. Therehave been different types of controversies in last few years which were later corrected. It willalso aim to state about organisational culture as well as leadership style.
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Table of ContentsExecutive Summary.........................................................................................................................2INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. Strategies that have been deployed by company.....................................................................1TASK 2............................................................................................................................................3Two Controversies and their outcome related to Coca Cola Amatil..........................................3TASK 3............................................................................................................................................53. Performing environmental analysis and identification of strengths and weakness.................5TASK 4............................................................................................................................................74. Examining organisation culture or leadership style................................................................7CONCLUSION................................................................................................................................8REFERNCES.................................................................................................................................10
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