Business Plan of EuroVille Recipes

RUNNING HEAD: EuroVille Recipes 0
Business Plan of EuroVille Recipes
Student’s Details

EuroVille Recipes 1
Executive Summary
The purpose of this report is to inform about the business plan of new startup restaurant
EuroVille Recipes which plans by the owners of CoffeeVille restaurant. Food and beverages
industry is very developed and competition in this industry is very high. EuroVille Recipes can
use sales strategy to develop the business and create a strong customer base. The main goal of
this restaurant is to provide high quality food to official class customers who need quality
gourmet food.
The following report briefly describe about the business, products and services of restaurant,
marketing analysis, marketing activities, sales strategy, business operations, management and
organizational structure, financial background and risk analysis.

EuroVille Recipes 2
Introduction
In these days, the trend of coffee houses is increasing and it is expanding from big cities to small
towns. With this perspective, CoffeeVille is now going to open a new dining restaurant in the
heart of Melbourne CBD. The owners/managers of CoffeeVille, wanting to keep EuroVille
Recipes name for this new restaurant.
This paper describes about the business plan of the EuroVille Recipes. EuroVille Recipes
features a full menu of continental foods or Western/ European cuisine.
Company Description
EuroVille Recipes will be owned by the owners of Coffeeville. Coffeeville is a café located in
Melbourne on Collins Street which operates by Emma and Rufus Belcastran. Coffeeville was
established in 2009 and it offers top quality coffee, fair trade, hot and cold gourmet food and
beverages. Coffeeville also provides friendly, fast, knowledgeable and high level of experts
(Coffeeville, 2016a).
Vision, Mission and Objectives of Business
The vision of the EuroVille Recipes is to build up the new business venture as a head national
brand crosswise over Australia with the occurrence in each significant suburb of all the 7 states
and regions inside the following 5-10 years. The main goal of this restaurant is to give the royal
luxury touch: a genuine, vibe great, eatery experience to all official class clients who need
quality gourmet food and prevalent client administration for their day by day and occasional
eating needs. The objective of the business is to make the new eatery a national brand
(CoffeeVille, 2016b).
Objectives of EuroVille Recipes
 Position EuroVille Recipes as high quality and delicious continental food provider
 Increase foot traffic
 Establish good target market
 Increase brand recognition