This workbook is for the 706 Strategic Direction course and includes chapters on business models, stakeholders, business strategy, strategic options, setting strategic direction, organizational behavior, and quality management. It contains instructions, questions, and case studies for each chapter. The workbook must be done individually and submitted online through EGSM LMS. The submission deadline is 4 weeks from the class date, and it weighs 15% of the total assessment. The workbook covers various topics such as customer value creation, stakeholder analysis, strategic planning, quality management tools, and more.