Strategic entrepreneurship Assignment PDF
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Added on 2021-05-31
Strategic entrepreneurship Assignment PDF
Added on 2021-05-31
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Running Head: STRATEGIC ENTREPRENEURSHIP STRATEGIC ENTREPRENEURSHIPNAME OF THE STUDENTNAME OF THE UNIVERSITYAUTHOR’S NOTE
1STRATEGIC ENTREPRENEURSHIPTable of ContentsFIRST PERSONAL JOURNAL ENTRY SET..................................................................................................21. You.................................................................................................................................................22. Your Skills & Experience................................................................................................................2SECOND PERSONAL JOURNAL ENTRY SET.............................................................................................31. Your Poster Entrepreneur..............................................................................................................32. Reasons.........................................................................................................................................4THIRD PERSONAL JOURNAL ENTRY SET.................................................................................................4FOURTH PERSONAL JOURNAL ENTRY SET 1. Poster Company’s Business Model Canvas..................52. SWOT of Company’s BMC..............................................................................................................73. Blue Ocean Strategy......................................................................................................................7FIFTH PERSONAL JOURNAL ENTRY SET..................................................................................................8Personal insights gained through the DISC chart...............................................................................82. Changes occurred since Session 1...............................................................................................10REFERENCES........................................................................................................................................11APPENDIX............................................................................................................................................13
2STRATEGIC ENTREPRENEURSHIPFIRST PERSONAL JOURNAL ENTRY SET1. You (A)Based on the survey that I have taken, the creative tendency (10) and the locus ofcontrol are the highest scoring area which is followed by the need for achievement (9) and thecalculated risk-taking abilities (9). The need for autonomy (3) is the lowest scoring area. Thelocus of control reveal that I personally don’t leave anything to destiny and prefer achievingthings on my own merit and hard work. The efficiency and hard work which are my biggeststrength puts me in the ability to perform to the best of my potential and abilities. There is inme a certain aspect of tendency to outperform my competitors and peer groups. Also, I amdriven by the hunger to achieve the best results possible for the experience and knowledgewhich I possess. (B)Based on the result, it is evident that need for autonomy (3) is the lowest among allthe factors. The result indicates that there needs to be some progress made in this area. Theability to not depend on others and depend on myself has led me to always keep wanting theneed for autonomy. This aspect of my personality needs thorough investigation andunderstanding to improve my performance in this aspect. The ability to make decisions onmy won has been an aspect which has constantly bothered me throughout my life. I base mydecisions on the instincts which I have. Sometimes these instincts enable me to take correctdecisions and sometimes I land up taking wrong decisions. I need to be more aware andinformed in terms of my decision taking abilities in the future (refer to Appendix 1).2. Your Skills & ExperienceThe skill sets which are needed for joining any organization are dedication,commitment, hard work and efficiency. I feel that along with these skills, I alsopossess some other intrinsic skills and abilities which I can utilize if I get a chance to
3STRATEGIC ENTREPRENEURSHIPprove myself in the organization. Skills such as the ability to outperform myself andthe ability to deliver the results within the stipulated timeframe. I also can keepmyself organized, besides having the relevant academic and technical expertise to dothe task. These talents and abilities will allow me to perform to the best of mypotential in the organization. SECOND PERSONAL JOURNAL ENTRY SET1. Your Poster EntrepreneurThe chosen enterprise for the assignment is Zara. The Zara company was establisheddue to the innovation and hard work of Amancio Ortega who developed the structure andframework for establishing an apparel and clothing factory which can provide the bestapparel to the people. The essence of this company is that it is a global brand and has itspresence in the global world. The company emphasizes on innovation and bringing out thebest products. The marketing strategy of Zara is that they have a policy of zero advertisingwhich enables them to invest no money for advertising and on the other hand use that moneyfor the other aspects such as designing and sophistication of their products (Girotra&Netessine, 2014). The Zara company, despite not advertising has wondrously been able toregister remarkable sales and revenue generation in the global scenario. It is a wonder that thecompany which was started with the intent of supplying low cost replicas of high cost apparelwear has today become a global name to reckon with. The company hires renowneddesigners to design for their company and the clothing as soon as they are launched in themarket, are then dispatched to the international markets. Where the other competitors aretaking months to supply the clothing, Zara does that in a matter of weeks. This is where Zarastands apart from the other companies producing garments and clothing.
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