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Strategic Evaluation of Lulu Hypermarket

   

Added on  2020-06-04

8 Pages1637 Words1101 Views
Strategicevaluation ofLuluHypermarket

Table of ContentsINTRODUCTION...........................................................................................................................1The purpose of organization is laid done before anything else...................................................1Business ethics ...........................................................................................................................2The Bowman's strategic clock position.......................................................................................2Critical evaluation of the company.............................................................................................2CONCLUSION................................................................................................................................4REFERENCES ...............................................................................................................................5

INTRODUCTIONThe company that is been chosen for this project is Lulu hypermarket. It is a well-known and popular hypermarket chain and retail venture (Lulu Hypermarket, 2017). Inthe year 2000 it is been started by Lulu Group International. The headquarters of thecompany is located at Abu Dhabi, UAE. The number of employees that are beenworking in this company are about 35,700.In Asia and it is one of the largest retailchains and in the Gulf cooperation council it has about 128 outlets. In 1995 Lulu groupopened its first supermarket in United Arab Emirates. The fresh and frozen food stuffand fresh fruits and vegetables are been offered by the company across the globe. Thevision of the Lulu hypermarket is to achieve the Number 1 position in organized retailsectors of the regions in which they deal in and for the current and future multi-ethnicemployees strive the most preferred employer (Wheelen and Hunger, 2017). This retailcompany wants to become a global retail brand. The mission of this company is to giveits customers a unique experience of shopping with unmatched quality in context toproduct and services. They also want to find out new market opportunities and to alltheir business associates they want to add value. The core values of this company isinnovation, commitment, integrity and accountability.In this report strategic evaluation of the Lulu hypermarket will be done. Thetheories of strategic management will also be represented in this report. The criticalanalysis of the current possession and challenged that is faced by the company will alsobe done.The purpose of organization is laid done before anything elseBasically the purpose of the organization are the written goals that are a part oftheir business plan. In terms of market share, growth and profitably these purpose candescribe the plans of the company. For the internal measurement of staff the purposemay be set (Morgeson and Siegel, 2013). This will expand or motivation amongemployee morale in the company. The purpose of this company is to create a high-quality product for its customers and also to earn the lifetime loyalty.The goals, objective and purpose of the organization mainly motivates theemployees in order to do their work well in order to achieve the goals of business. Thetheories such as Humanistic theories of motivation can be used in order to encourage1

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