Strategic Financial Project.

Added on - Sep 2019

Trusted by 2+ million users,
1000+ happy students everyday
Showing pages 1 to 6 of 24 pages
Running Head:Strategic Financial ProjectSTRATEGIC FINANCIAL PROJECT
Strategic Financial Project2Table of ContentsSection 1..........................................................................................................................................3Introduction......................................................................................................................................3a) Identification, exploration and evaluation of the alternative strategies required for developingthe business of RaisinAble...............................................................................................................3b) Research and findings.................................................................................................................5Research on “real world” industry...............................................................................................5Market research............................................................................................................................6External and internal business environment................................................................................6c) Shareholder value and five-year business plan..........................................................................10d) Identification of KPIs (Key performance indicators in relation to RaisinAble Limited...........13e) Review of the proposed business plan along with identification and assessment of risksinherent to the plan........................................................................................................................15Conclusion.....................................................................................................................................17Reference List:...............................................................................................................................19Section 2: Reflective Journal.........................................................................................................22Description.................................................................................................................................22Feelings......................................................................................................................................22Evaluation..................................................................................................................................23Analysis......................................................................................................................................23Conclusion.................................................................................................................................24Action plan.................................................................................................................................24Reference List:...............................................................................................................................25
Strategic Financial Project3Section 1IntroductionThe current study is conducted for focusing on the current business performance of a UKbased FNS (fruits, nuts, and seeds) company named RaisinAble Limited. The company operatesits regular business activities by sourcing, packaging, processing, marketing, and selling driedfruits, seeds, and edible nuts to the retail market of UK. A five-year business plan is been draftedfor RaisinAble Limited to let it inform about its strategic business future. For the purpose ofpreparing business plan for the company, alternative strategies as required to develop thecompany are been identified, explored, and evaluated followed by a research on the relevantmarket, ‘real world’ industry, along with its external and internal business environment whereRaisinAble Limited currently situated in. A five-year business plan is been set out for enhancingshareholder value with a justified definition of the concept of shareholders value. A set ofrecommendations are also been made alongside the five-year business plan followed by anidentification of the specific KPIs (key performance indicators) for assisting in the process ofmeasuring the extent upto which shareholder value is required to be enhanced. The entire studyis been ended with a brief review of the proposed business plan followed by an overallconclusion.a) Identification, exploration and evaluation of the alternative strategiesrequired for developing the business of RaisinAbleBusiness development refers to a set of activities and processes those are concerned withpreparing a business to grab probable growth and developmental opportunities by supporting theimplementation strategies associated with growth opportunities. Business developmentsstrategies are long-term in nature and through this, business organisations use to create a positiveimage about its business operation in the minds of its stakeholders, customers, market and others.Theprocedure of developing business is about identifying the interconnected networks thosecould create new path or opportunities for business to experience growth (Morecroft, 2015).
Strategic Financial Project4The alternative business developmental strategies required to be undertaken by RaisinAbleLimited for ensuring its business development are as follows –Expansion of distribution channel: RaisinAble uses to sale its products mostly throughsupermarkets but for developing business, the company needs to expand its disribiutionchannel by opening franchises stores. From these franchises the company will becomeable to sell its own branded of healthy snacks, and baking products.Concentration on increasing the sales volume of own brand: For sustaining businessoperation for long-run and with increasing profitability RaisinAble Limited needs toconcentrate on selling its own branded healthy snacks and baking products. With this, thecompany will be able to depend on supermarkets to sell out their products (Morden,2016).Implementing differentiation in existing product line: The existing product line isrequired to be expanded and differentiated by adding more items to it. Some more varietyof nuts and dried fruits are required to be included by RaisinAble to its existing productrange which will be helpful for the company to expand its present customer base.Conducting marketing and promotional activities: The company needs to invest morefund in marketing and promotional activities to make the customers of the UK aware ofthe products it delivers. RaisinAble needs to conduct personal selling, direct marketing,and advertisements to promote and enhance its brand image which is highly significantfor staying profitably in the market for long-run (Horkoffet al.2014).Concentration on producing fruits and seeds by own: RaisinAble uses to export itsproducts from the fruits growers around the world which includes USA, Greece, Turkey,Iran, France, India, Spain, and China. The company, to develop its strategic business infuture is required to harvest some of the most popular selling items by its own which willbe helpful for the company to reduce transportation cost and will increase profitability.This will also help the company to reduce its dependency on the fruits growers residingin aboard countries (Wheelenet al.2017).Increasing the sales volume of healthy snacks: The company needs to increase its salesvolume associated with healthy snacks and ingredients which it uses to supply hotels,food manufacturers, and restaurants around the UK.
Strategic Financial Project5Providing optimum satisfaction to the clients: RaisinAble Limited must concentrate onproviding optimum products satisfaction to its customers. For this reason, the company isrequired to include some healthy and diet snacks in its existing products line and theymust concentrate on resolving queries of customers regarding its products.Market expansion: RaisinAble is having a good relationship with its bank and thecompany is recommended to borrow a lump sum amount from bank to invest it inexpanding business in international market like USA, India, China, France and more.This expansion will help it to capture customer attention from global arena as well as theclimate of these countries will be helpful for the company to harvest fruits, nuts, andseeds by its own.Implementation of online selling mode: In the present business world, online sellingmode become intensively popular and RaisinAble is required to implement online sellingsystem to reach more number of customers in a one go. This will attract customers thosewho are not able to go to supermarkets due to some inconveniences (Alvarez, Taylor &Rauseo, 2015).b) Research and findingsResearch on “real world” industryThe present snacking culture of United Kingdom is pervasive where it is reported that96% of UK people use to eat snack between meals and this is the daily habit of 69% of thosepeople. The habits of taking healthy snacks between meals keep energy levels up and this habit isplaced in a legitimate place in daily diet (Forbes, Kahiya & Balderstone, 2016). In the busylifestyle of UK people, they started concentrating on healthy snacking and it becomes a necessityfor them. Fresh fruit, nuts, chocolates, and seeds continuing to share its position as a poleamongst the UK people’s snack choices. This snacking preference of people reveals the wayhealthy snacks started to mingle with most of the people’s daily diet and menus by cateringdifferent needs, occasions, and moods (store.mintel.com, 2018). In reflection of this and despitethe scrutiny of Public Health England on snacks, it is revealed that just 39% of the snackers use
Strategic Financial Project6to look for healthy snacking options for most or all of the time. Due to the growing preference ofUK people of placing healthy snacks in their daily diet, there is a great opportunity for thehealthy snack selling company to flourish. RaisinAble is operating its snacking business byprocessing, and selling healthy snacks such as dried fruits, nuts, and seeds which creates a hugeopportunity for the company to stay in the UK snack market for long-run.Market researchIn the UK market, RaisinAble Limited is a renowned name and at present, it becomes amarket leader with the facilities it uses to provide in terms of processing, packaging, anddistribution centered in the city of Bedfordshire. In the present UK market, the company is bestknown for its RaisinAble branded dried fruits whereas 80% of its revenue comes from retailsales comes from the major UK supermarket chains those who use to sell the products bylabeling those by their own brand. The selling activities of RaisinAble through supermarket isbased on renewable 3 year “call off“ contracts where the company needs to win by a competitivetender, quality products, reliability in terms of supply and product price. The company hasspecialised itself in two different sectors of retail market such as Healthy Snacking, and HomeBaking. Besides this, the company is also operates as bulk FNS (fruits, nuts, and seed) ingredientsuppliers to the UK based catering and food producing markets at a lower profit margins. Itbecomes a leader in the UK healthy snacking market due to its act of fulfilling the increasingdemand for branded and healthy snacking products of the UK health sector. The marketconcentrated with home baking products is partly driven by television program titled “The GreatBritish Bake Off” which has emerged the tendency of home baking in the UK people. This homebaking tendency of UK people accelerated the baking products selling activities of RaisinAble.External and internal business environmentPESTLE AnalysisPolitical (P)
Desklib Logo
You are reading a preview
Upload your documents to download or

Become a Desklib member to get access