Strategic Hospitality Management: Analysis of Wyndham Hotels and Resorts

STRATEGIC
HOSPITALITY
MANAGEMENT

Abstract:
Strategic assessment includes a detailed analysis of overall aspect of the company before
making investment. This report will cover a detailed analysis of mission of the company as well
as well as a detailed analysis of the stakeholder that how they play important role and what
would be their impact over the company. This report also consist of PESTLE analysis whereby
external forces with reference to the hotel is being identified along with their impact. Lastly this
report will cover the detailed SWOT analysis section that will identify the potential strength and
weakness of the Wyndham. Also a recommendation session is being made at the end of the
report suggesting the measures that I needed to be taken in order to mitigate the impact of
PESTLE and SWOT analysis.

Table of Contents
Abstract:.......................................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Mission of Wyndham Hotels and Resorts...................................................................................4
Stakeholders.................................................................................................................................4
Stakeholder matrix:......................................................................................................................7
PESTLE analysis of stakeholders................................................................................................8
SWOT analysis..........................................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
Wyndham Hotels and Resorts is one the largest hotel company. It was founded in 1981
by Trammell Crow. It operates its services around 95 countries including big cities to small
towns (WYNDHAM, 2020). It works in the direction of making the travelling possible for all. It
provides a range of services to its travellers at minimum prices. Its main aim is to serve its
customers at every possible places where they think to go.
Strategic assessment refers to an assessment in which every aspect of the company is
being analysed before making the final investment. The strategic analysis includes studying and
analysing towards the company's main mission and objectives along with detailed study towards
the shareholders of the company (Hammond-Errey and Ray, 2019). This report will study about
the various factors including external as well as internal so that the investment decision can be
made. Mission of the company, stakeholder analysis and strategic analysis are all those aspects
that is being highlighted in this report.
MAIN BODY
Mission of Wyndham Hotels and Resorts
The main mission of Wyndham is to (be present everywhere means to raise its global
presence. As per its mission it wants to be present everywhere and welcome its guest wherever
they go) (Mission & Values, 2020.).
The purpose of the mission:
The main purpose of the mission of Wyndham is to serve its guest at every possible place
where they want to go. In simple words the main purpose of the mission of Wyndham is to raise
and expand its business so that it can cover every possible place across the globe and serve its
guest.
Objective:
 Global appearance.
 Raise the sales percentages.