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Strategic Human Resource Management Assignment : Zara

   

Added on  2020-06-03

13 Pages3769 Words411 Views
Strategic Human ResourceManagement

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Internal and external analysis of ZARA......................................................................................1TASK 2............................................................................................................................................4Human Resource Management policies and procedures............................................................4TASK 3............................................................................................................................................6Recommendations for retention of employees............................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9.......................................................................................................................................................10

INTRODUCTIONHuman resource management is controlling administration of human resources. It isestablished to maximise the performance of employees in such a ways that organisationalobjectives can be achieved. As it is known as important aspect of any business that would help todevelop and manage every department all together. Under this project report one of theimportant company Zara is being taken to known about their human resource managementsystem and how they are using it in their operation. Project first part is consist of internal andexternal environment of Zara (Abdelhak, Grostick and Hanken, 2014). Various methods andtools are wisely used by company in utilising resources of company in effective and efficientmanner. The second part of project is summarise of various analyses and recommendation thatare collected from various department those are managed and controlled by human resourcedepartment. All methods and differences are being implemented properly in order to removevarious grievances those are arise in organisation.TASK 1Internal and external analysis of ZARAIn order to evaluate surrounding of cited business SWOT and PESTEL analysis canprovide a great help as through this management can get to know various factors through whichit gets affected. This way it can also plan their strategies and accordingly take various decisions.Internal analysis of ZARA:Strength – It consist of all those factors in which the company is good at. As the citedorganisation is dealing in a food business it has to be very effective in carrying out its variousoperations so that it can stand in the external environment. This organisation is now for itsunique designs and quality of products as its products are liked by all of its users. It has givenmajor efforts to maintain their product quality so that it can maintain long time relation with itscustomers. Another major strength of the cited company is that it doses not spend much amounton advertisement and in this way it saves much cost which is further utilised by the same ininvesting it in more productive activities so that the scale of its operations gets improves (Chenand et. al., 2010). It keeps on updating its total stock if it is observed that customers are not1

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