Strategic Human Resource Management Report

This report examines the strategic role of human resource management in TNT Express, a leading courier company. It analyzes key trends and developments influencing HR strategy, external and internal factors impacting HR practices, and theories and concepts for organizational growth and development. The report also delves into change management models and methods for measuring HR outcomes, highlighting their application in real-world scenarios.

Strategic Human
Resource Management

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Key current trends and developments that influence an operation's HR strategy..................1
P2 External and internal factors influence HR strategy and practice..........................................3
P3 Theories and concepts for growth & development in an organisation..................................4
P4 Management models support HR strategy.............................................................................6
P5 Methods by which HR outcomes can be measured so that it can be applied in
organisational situation...............................................................................................................7
P6 Effectiveness of HR management and development for sustainable performance and
growth.........................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategic human resource plays an essential role in building foundation of an
organisation. It is an effective process which provides an strategic link between strategic
functions and human resource objectives (Aladwan, Bhanugopan and Fish, 2014). This will aid
organisation to improve the level of their performance. Main motive of strategic human
resources is to maximise workers productivity and evaluate those key areas in which strategies
can be implemented to increase overall productivity of employees and achieve long term
objectives. Present case study has been conducted on, TNT Express which is a courier based
company and is market leader in provision of business-to-business(B2B) express delivery
services. Company was established in the year 1958 by Ken Thomas. In this report discussions,
have been made on current trends and development that influence organisation HR strategy.
Furthermore, external and internal factors that influence HR strategy with the help of relevant
theories and concepts are covered in this project. Lastly, report covers the manner in which
appropriate change management models support HR strategy with the help of some relevant
examples.
TASK 1
P1 Key current trends and developments that influence an operation's HR strategy
Each and every organisation design effective functions to meet management trends
strategic objectives and increase employee performance. As in this dynamic world, organisations
want their workplace to be effective and productive in order to run their business in successful
way. Organisations those who are performing their business internationally required to have
effective HR manager as they play vital role in developing profit based strategies in order to gain
more competitive advantages in United Kingdom marketplace (Brewster, 2017). It is important
for an organisation to formulate fundamental HR strategies as to build positive brand image in
market in short time span. Therefore, it is essential for an manager to build effective strategies in
order to serve their employees in best possible way and improve organisation retention power. In
relation to this, mentioned below there are current trends which impact on HR strategies:-
Workforce diversity: Having diverse workforce within an organisation in terms of skills
and competencies provides advantage to company. Human resource managers of TNT group are
mainly authorized and responsible for recruiting new and effective employees. Recruiting fresh
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talent bring many innovation and remarkable ideas which help company to gain stupendous
competitive advantages in United Kingdom marketplace and internationally. It is the main
responsibility of HR manager to recruit right candidate for right job. Managers plays an essential
role in filling vacant jobs in organisation so that company can perform all their day-to-day
activities on regular basis. In addition to this, it is essential for them to formulate innovative
strategies and policies for their workforce in order to retain them in organisation for long period
of time.
Process for improving productivity: This is one the most important new trend which
have been adopted by all organisations in today's world. It is the basic responsibility of TNT to
provide all necessary informations related to their newly launched and modified products and
services to their customers (Michailova, Heraty and Morley, 2016). This will help customers to
know about company products which effectively results in maximising sales level of
organisation and increase their profit base. It is essential for HR managers of TNT to develop
their process of producing products and services and for this they need to provide proper training
to their employees and increase their skills and competencies. Therefore, it is necessary for HR
department to recruit and hire efficiently skilled individuals in order to satisfy customers need in
best possible way.
Continuous improvement: It has been seen that, after making necessary modifications
company can face certain issues and problems like, reduction in sale, fluctuations in profit
margin and many more erstwhile decisions taken by TNT HR mangers may get incorrect.
Therefore, it is essential for them to continuously analyse performance and monitor their
decisions as to strengthen their market reputation (Petrick, 2017). This trend influences strategies
of HR as workers performance directly affect overall goodwill of TNT Express. Therefore, it is
essential for HR managers to evaluate all different aspects, and formulate suitable policies and
measures. This will help company to achieve their targets in efficiently and gain acquire benefits
in proper time frame.
Changing skills requirements: In each and every organisation whether it is small or large
employee retention plays an vital role. By Selecting effective candidates and teaming up them in
a formative team any organisation can achieve their pre determined goals and objectives in
effective manner. With help of team formation company can complete their task in proper time
frame despite facing any kind of issues and problems. It has been analysed that, workers
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working in a team can aid in completion of goals and targets in effective way and good quality.
Training programmes conducted by HR managers of TNT express can benefit them to gain more
competitive advantage in marketplace. By providing effective training to their workforce TNT
express employees results ion delivering more qualitative products and services that will benefit
TNT express to increase their level of production margin and gain more competitive advantages
in market place.
Impact of globalisation: Globalisation plays an important role in filling vacant positions
in an organisation. It is the basic responsibility of HR managers of TNT express to effectively
integrate their available workforce and then recruit candidates. Managers are required to get
aware about cultural awareness and have proper knowledge of diversity management (Greenhaus
and Callanan, 2012). This will help them to manage their employees effectively and deal
efficiently in complex activity. As, TNT express operates their business globally therefore they
are required to make some necessary development changes in their business strategies.
Globalisation results in increasing demand of goods and services that which is required to satisfy
demand of peoples, this will lead towards rise in demand of number of qualitative employees.
Therefore, it is essential for TNT express HR to formulate effective strategies so to make their
human resource more effective.
P2 External and internal factors influence HR strategy and practice
External factors: External factor mainly affect activities of an organisation that are related to
competition, legal and technological changes. Mentioned below there are some external factors
that affect organisation functioning:
Market Trends: Market trends is an uncontrollable factor that affect business operations.
Changing in technology and consumer perceptions are included in market trend that can hamper
company performance. Products and services become outdated if are not modified according to
trends and taste. So it is necessary for TNT HR managers to implement effective strategies and
keeps on modifying their goods and services according market trend so to increase their
productivity.
Laws: Governmental laws and regulations affect organisation functions in so many ways.
This factor is beyond control as it is not certain that when a new law can imposed by state,
central or federal government. This can affect business a make them outlawed. Therefore, it is
essential for TNT HR managers to abide all legal rules and regulations prevailing in their area as
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to control these changes and run their business activities effectively. This factor can put their
influence on TNT express HR strategy and practice as it will make bit hard for managers to abide
all legal laws and regulations as they operate their business functions globally. Every country
have different set of rules and laws so it is difficult of HR managers of company to amend all
legal regulations in their workplace.
Internal factors: There are various internal factors that affect functioning of
organisation. It is the responsibility of HR managers to formulate their strategic plan accordingly
to overcome all these factors:
Corporate Culture: Working culture in a organisation defines the manner in which
workers interact with each other. It is important for a manager to provide positive and healthy
culture in their organisation as to make their new employees comfortable (Mahesh and Crow,
2012). This will aid them to increase their quality of production process. Negative corporate
culture can create so many obstacles and hamper employee job performance which can lead
towards decrease in overall organisation outcome. Therefore, it is essential for TNT HR
managers to make effective strategies and provide flexible working hours as to ensure healthy
corporate culture.
HR issues in public, private and third sector:
Recruitment: Recruiting effective candidates is major issue in public, private and third
sector. It is essential for employer to hire those candidates who can effectively fulfil their job
requirements. Wrong recruitment of employees can create numerous obstacles in all functions of
company. Therefore, it is essential for HR managers of TNT express to recruit effective and
potential employees and control their labour turnover.
Retention: Employee retention is a major issue that affect functioning of public, private
and third Sector companies. This factor can effect organisations by decreasing their quality of
production. Therefore, it is necessary for company management to provide various benefits,
perks and give healthy suitable environment to their staff as to minimise employee retention
issue.
Discipline: It is a major issue which can create numerous obstacles in the organisation
growth path. Indiscipline hamper performance of employees and decrease company profitability.
It is necessary of managers to maintain disciplined working environment as to organize
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organisation decorum and generate effective growth. This will not only help employee to
maximise their performance but also aid company to increase their overall profitability.
TASK 2
P3 Theories and concepts for growth & development in an organisation
It has been evaluated that TNT express have developed different types of theories and
concepts with the help of which organisation can achieve success and growth. Mentioned below
there are some basic methodologies given which can benefit organisation to fulfil there overall
objectives:
Resource based strategies: It is mainly a managerial framework which is generally used
to examine strategic resources with a goal to provide more competitive advantage to
organisation. In this strategy inner assets of company is utilized as to recognise abilities and
capability (Budhwar and Varma, 2013). This strategy benefits organisation to achieve it's
administrative and office objectives. TNT express can use this strategy to differentiate and
evaluate their variables.
Key Fit: This theory was developed by McMahan and Wright in 1992. This concept
help organisation to find their effective assets and capabilities which will help them to fulfil there
assigned targets and goals.
There are four roles which is described below which can aid HR manager to formulate roles and
procedures:
ULRICH MODEL
This model was identified by Dave Ulrich. In this model there are mainly four HR roles
which aid the to make organisation more effective and create friendly environment for
employees.
HR business partner:
Main role of HR business partner is to maintain a flow of communication with their
internal clients and consumer. They need to ensure that they are effectively connected with
organisation, shareholder, employees and creditors. It is the basic responsibility of HR manager
to take regular feedbacks from their customers, identify talents, provide help in filling vacant
positions and share company goals and objectives with staff. It is necessary for TNT express HR
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managers to make sure that all strategic HR polices are implemented in each and every
department of organisation. This will benefit them to strengthen their sustainability.
Change agent:
Responsibilities of HR change agent increases when TNT aims to expand their business.
In this situation managers are required to evaluate their internal change and focus on skills and
talents as to achieve predetermined objectives (Ulaga and Loveland, 2014). In addition to this,
they are require to modify job description in which reflection of changed roles and
responsibilities are mentioned.
Administration experts:
Administration roles and responsibilities managed by HR manager include laws related to
health and safety, labour trade and legislation. It is essential of HR managers of TNT express to
effectively manages all these activities as to achieve more competitive advantages. This will also
aid in securing information and data of employees and share necessary related information with
them.
Mentioned below are some basic HR practices:
Flexible work arrangement: In order to improve working conditions there are some
basic attributes through which company can maximise their employee morale and also provide
them overall satisfaction (Varma and Budhwar, 2013). In flexible work arrangement change HR
managers of TNT express are require to start their work on appropriate time frame and finish the
same on flexible hours. HR manager of TNT can provide work from home to their employees
ans to develop flexibility pattern in their work culture. This will benefit company to maximise
loyalty of their employees.
E recruitment: It is a process in which hiring of candidates are done by using electronic
medium. TNT HR managers can provide recruitments through online job portals and websites.
This will benefit company to bring diverse talents in their organisation and increase its
productivity.
Earlier, there were large base of recruitment done in TNT express and there HR managers
was using performance management as to manage their workforce. Now in the present senario,
company is facing serious issue of employee turnover. In order to cope up with this situation
company is taking advantage of 540 performance appraisals method. This approach will provide
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benefit to company as to get continuous review of performance of their employees. In addition to
this consumers can also give their feedbacks on the performance of individual. This will help
company now to judge performance level of their workers. For example, TNT express is
engaging in providing services in courier delivery sector, employees get reviewed by customer
which can make them judge able on the basis of their performance. With the help of this
company can provide benefits to this employees which results in strengthening base of labour
turnover in their organisation.
TASK 4
P4 Management models support HR strategy
There are several change models that are used by organisations to identify there
properties of change which they are required to adopt in their workplace. This will help company
to evaluate their positive and negative factors. Mentioned below there are some model described
with the help of which TNT express can maximise their productivity:
Lewin's three step change model: This model was originated by Kurt Lewin which is briefly
analysed below:
Unfreeze: It is the first and foremost step in this model (Sheehan, 2014). According to
this, TNT express is required to introduce various change which can be utilized to gain future
benefits. It is essential that managers of TNT Express make necessary improvements so as to
ensure that company functions in an effective and efficient manner. Thus, introducing change
will benefit organisation in a manner that employees can easily adapt to such alterations within
TNT Express to enhance their productivity.
Change: This is the second stage which is also known as execution of change. In this
stage, top managers of TNT express work upon formulating the change within all the function s
and departments of organisation so that it can yield positive results for the enterprise. Also, here
TNT Express resolve the uncertainties faced by employees and examine new innovate ways to
work so as to promote business growth.
Refreeze: It is the last stage of Kurt lewin's model. Here, TNT express reinforces the
activities presently occurring in their organisation in a manner that overall performance of
organisation can be enhanced. Company adopts this concept in their work environment as to
shape their operations as per the market situations.
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Advantages and disadvantages
Kurt lewis's model help organisation to measure insecurities of company's employees in
the situation of change. This concept mainly benefit to focus on adopt various changes.
However, this theory not evaluate particular aspects in which vision and mission of company are
not included.
TASK 4
P5 Methods by which HR outcomes can be measured so that it can be applied in organisational
situation
In each and every organisation sustainability plays an vital role. There are some
approaches described below:
Best fit approach:
In in approach, which require detailed examination of those areas which put lot of
significance in HR strategies. It is essential for TNT express to adopt suitable and potential
strategy which can effectively fit in their work culture. This approach can aid company to
improve their sustainability and have proper understanding to HR role in order to get desirable
outcomes.
Resource based view:
In this concept, there are different type of tangible and intangible resources which mainly
include processes and assets. TNT express can combine all there resources to develop more
business capabilities (Renwick, Redman and Maguire, 2013). Managers are required to develop
effective framework in which various strategic roles are mentioned to acquire more competitive
advantages. As per according to this concept, resources are aligned in combine way as to utilize
organisation resources in better way. This approach help company to decide most effective
resource that they can take advantage of as to solve specific issues and problems. For an
example, HR managers of TNT express finds that they are facing serious issues related to
employee behaviour, so managers have to examine strategies that can help the to resolve this
problems. In order to cope up with this situation managers can provide effective training
secessions to their workforce as to make them more qualitative and productive.
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All above mentioned consequences aid TNT express to attain more competitive
advantage and gain growth. On the other hand, these theories will help company to achieve more
sustainability and increase in performance level of employees.
Mentioned below there are some ways with the help of which outcomes can be measure
10'c Checklist of HRM:
There are some important consideration included in 10'c of HRM which is described
below:
Comprehensiveness:
In this concept, TNT express is require to focus on overall aspects of their employee
management which is mainly states from recruiting form separate programmes.
Credibility:
It is necessary for TNT HR managers to build loyalty and trust in their management as to
make their staff believe in HRM strategies.
Communication:
In TNT main objective of managers is to understand organisation culture and overall
aspects of employees.
Cost effectiveness:
It is essential for TNT to give effective reward and appraisals to their employees.
Creativity:
Company can achieve more competitive advantages by implementing HR strategies in
their work culture.
Coherence:
Sustainable unity is need to achieve HRM functions and activities so to achieve
objectives in initiative way.
Competence:
Strategies and objectives are required to be framed in effective way as to accomplish
organisational goals in more efficient way.
Change:
To achieve sustainable growth and more competitive advantages it is essential to
implement continuous development and improvement in a workplace.
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Commitment:
Workers are need to be satisfied and motivated in order to achieve organisational
objectives in more effective way.
P6 Effectiveness of HR management and development for sustainable performance and growth
It is the basic responsibility of HR managers is to effectively motivate their employees
and encourage them to work in a team as to increase their productivity. This will benefit
organisation to improve their working environment, decrease their number of conflicts, effective
co-ordination and smooth process of communication (Budhwar and Varma, 2013). HR strategies
framed by HR managers are required to be modified time to time. It is essential for managers to
change their strategies and policies periodically to bring significant diversification in their
company and achieve more competitive advantages. In relation to this it is necessary of HR
department to provide effective and proper training to their employees so to increase their skills
and competencies. Mentioned below There are some effectiveness of HR management for
sustainable performance and growth:
Development of existing skills: With the development of existing skills of workforce
organisation can increase their quality of output and achieve sustainable growth in effective
manner. It also aid in removal of issues and problems of employees and strengthen their trust and
loyalty towards organisation.
High involvement of employees: It is essential for an organisation to effectively engage
their employees in management functions and activities as to extract best out of them. In relation
to this, it is important for an HR manager to provide performance based incentives and other
benefits to their employees as to increase involvement of employees in organisation activities. It
also aid in maximising motivation level of employees and increase their overall performance
base.
CONCLUSION
As per the above mentioned report, it has been analysed that, strategic human resource
management benefits organisation to maximise their productivity and grow organisation
simultaneously. HR manager of an organisation have responsibility to hire effective candidates
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and provide efficient training to them as to increase overall productivity. In this report, different
types of current trends are mentioned which aid company to formulate their strategies with
market trends. In human resource overall factors such as internal as well as external factors are
evaluated. In this report effectiveness of HR management and development are analysed which
will benefit organisation to achieve their organisational objectives and goals.
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REFERENCES
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Online
HUMAN RESOURCES 2016 [online].
Available through: <https://www.swarco.com/en/Career>.
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