Strategic Human Resource Management and Organisational Behaviour

Running head: Strategic Human Resource Management and Organisational Behaviour
Strategic Human Resource Management and Organisational Behaviour
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1Strategic Human Resource Management and Organisational Behaviour
Table of Contents
TASK-1..........................................................................................................................2
Question1...................................................................................................................2
Question2...................................................................................................................4
Question3...................................................................................................................5
Question4:..................................................................................................................7
TASK-2..........................................................................................................................8
Question1...................................................................................................................8
Question2.................................................................................................................10
TASK-3........................................................................................................................14
Introduction..............................................................................................................15
Discussion................................................................................................................16
Question1.............................................................................................................16
Question3.............................................................................................................17
Question4.............................................................................................................18
Question5.............................................................................................................19
Conclusion....................................................................................................................21
Reference and Bibliography.........................................................................................22

2Strategic Human Resource Management and Organisational Behaviour
TASK-1
Strategic Management is the process in which the organisations formulates,
implements and evaluates the business strategy to achieve the organisational goal and
objective. Strategic Human Resource Management (SHRM) is the core philosophy that
explains the way that individuals in the organisation are managed and how it is involved into
HR policies and practices to inflate the productivity of the firm (Wheelen et al. 2017). The
practice and policies need to be in integrated with the strategic planning so as to make it
consistent. It is the set of managerial decision and action that bring outs the long term
performance of the organisation. Strategic human resource management involves
environmental scanning, strategic formulation, strategic implementation, evaluation of the
plan and control (Welford 2016). The strategic management predominantly focuses on the
evaluating and monitoring environmental threats and opportunities with regards to the
organisation’s strength and weakness.
Question1
The key importance of strategic human resource management is to enhance employee
skills by analysing the business problem which is apart from human resource Strategic human
resource management aims at directing and solving problems effecting people management
issues globally for the long run. In the following case study of Alex Erate the actions that has
to be taken care is to identify the key HR areas where the strategies is to be implemented to
improve the skill, motivation and productivity of employees in the future. The HR mangers
face many challenges in an organisation such as employee participation, reward system,
human resource flow, performance management and high commitment work system with
respect to globalisation.

3Strategic Human Resource Management and Organisational Behaviour
The major focusing issue involved in strategic human resource management are-
-Analysing the opportunities and threats exists in the external environment of the
organisation.
-Formulating the strategies that will coincide with the organisation’s internal factors such as
their weakness and strength with the external factors opportunities and threats, in simple
words analysing SWOT analysis of the organisation.
-Implementing the strategies as it has been formulated.
-Evaluating the implemented strategies to make sure that the organisation is benefited with
the changes and the objective is duly achieved.
Value-added selling for UrPhone4everything, the following points highlights that how
to create value to the product so as to grab the attention of the customer and for long run
commitment of the product. Assess the audience needs- Meeting the needs of the customers
grabs more attentions towards the product, offering better quality to the customers, improving
the customer service for the products, improving the product’s packaging and design, for the
customers providing extra expert advice and increasing the delivery speed.
The Strategic Management is concerned with the overall organisation departments.
The overall organisation includes the major four functional areas they are marketing, human
resource, operation and finance. The strategic human resource management can be linked
with the other departments of the organisation as it is an integrative approach.
Strategic human resource management in marketing which is the core department of
any organisation impacts the business deeply, hence as for introduction, recognition of the

4Strategic Human Resource Management and Organisational Behaviour
new product, for creativity and new innovation it is highly essential for that strategic human
resource management approach to be applied to implement the strategic plans like new skills
or experience is needed for the employees (McKiernan 2017). The department need to make
strategic plans in recruitment, training and selection of new staff.
Strategic human resource management in finance, the finance department is
concerned with raising capital for different operations in the organisation and ensuring
enough revenue generated to recover the cost of the company. Therefore, strategic decision
must be taken to raise the capital in order to sustain in the future.
Strategic human resource management in operation management is very indispensable
in an organisation for example according to the case study UrPhone4everthing is very
successful in the market, the layout of the overall site shows strategic thinking. Therefore, to
adapt proper strategies SHRM helps the operation management to successfully lead the
business.
Question2
The roles which can be played in UrPhone4everthing business are business partner.
The role of business partner is to make a profitable approach towards the company. Alex
Erate is a long-time friend and being a preferred partner it can be suggested to Alex and the
other two member to develop an app which can advertisement of the contract of 7000
apartments as well they can directly purchase or can have rent for the apartment, as it a new
contract people are unaware of the apartment so through that app they can even offer some
discounts for early booking in this way the business can attain attention of the customers and
it is profitable to both the organisation as well for the new contract.

5Strategic Human Resource Management and Organisational Behaviour
Question3
Construction is a type of industry where uncertainty is considered to be very common
than the other industries. Uncertainty refers to the possible risk which can be raised during or
after the establishment of the business. Generally, the construction projects go on for a
specific duration however the final benefit or outcome from the investment is realised in the
future. Hence complete market analyses is mandatory for the business to find out the
possible risk and opportunities and this can be done by analysing PESTLE AND SWOT
analysis. The factors which must be considered before proceeding to the HR plans, can be
incorporated by analysing the external and internal environmental factors by using PESTLE
and SWOT analysis which puts great impact in successfully acquiring the new contract for
UrPhone4everything. The PESTLE analysis aims to identify the key factors that impacts the
external environment of the business. The investment is a real- estate business hence the
analysis is used to analyse the real-estate market of UK.
Political issues in UK, the government in UK is progressively taking interest in the
property investment sector. The political and government conditions is positively looking
forward for stimulating growth in the property market such as making out ways of making it
convenient and easier for developer to initiate new property in the market, both commercial
and residential. Particularly there are evidences of some political movements ensures that the
low end market is rejuvenated to stimulate the first-time buyer. There are many political
efforts put to stimulate the new business and this is a positive sign and option for the
commercial investors, as the upcoming business is more likely to rent property and this is
more cost-effective.