Strategic Human Resource Management

Strategic Human Resource
Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
LO1..................................................................................................................................................3
P1: Trends and Development that influence British Airways HR Strategy -..............................3
P2: Internal and External Factor influence on HR strategy & Practice of British Airways -......4
M1: Impact of external and contextual developments and its impact on HR strategy of British
Airways -.....................................................................................................................................5
LO2..................................................................................................................................................6
P3: Relevant theories and Concepts related to the growth and development of Strategic HRM 6
M2: Human Resource Management theories relate to practice...................................................7
LO3..................................................................................................................................................7
P4: Change management models for HR strategy.......................................................................7
M3: Justification for change management...................................................................................8
LO4..................................................................................................................................................8
P5: Monitoring and measuring HR outcomes.............................................................................8
P6 Evaluate effective HR management and development support sustainable performance and
growth to meet objectives............................................................................................................9
M4: Suggestions for HR development techniques....................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Human resource management of an organization is responsible for developing an
effective organizational working strategy is such a way that company is able to achieve its
organizational goals and also at the same time HRM has to make sure that company is working
as per customer requirements. British airways is chosen for the analysis in this report, the
company operates in tourism industry which provide transportation options to its customers.
Analysis of current trends and their development's impact on HR strategy development is done in
this report with the evaluation of external and internal factors on HR practices is also evaluated
in the report. With that implementation of relevant theories and concepts in context to growth
and development is also done in this report.
MAIN BODY
LO1
P1: Trends and Development that influence British Airways HR Strategy -
Discussed below are the significant recent trends that influence British Airways HR strategy,
which trends make them level ahead from the traditional process -
Amending skill requirements – British Airways to cope up with the sky-scraping
competitiveness, quality, productivity and to manage the diverse workforce focuses on changing
or altering the skill requirements (Bakker and Albrecht, 2018). Company focuses on improving
and building their HR management system with greater productivity. British Airways discuss
with the specialist and adroit about the shortages of skills, to be prepared about the requirements
in approaching days.
Globalization – Companies are not limited doing their business within their borders, companies
today are expanding and practising their business internationally. The rise and the expansion of
British Airways to various different boundaries has generated the need for more HR Managers.
The rise in the cross-border trade and the use of new technological innovation are attracting the
talents from the world and company formulate new strategies for their skill development and to
retain them.
Uninterrupted Improvement Programs – British Airways are now focusing more on the
satisfying its customers as they feel satisfying the customers will lead to success, for this they
hire quality employees. Human Resource Management of the Company allows its employees to
makes sure that there is continuous improvement in employee's life (Personal and Professional)

which is essential for the change as well to cope in the assorted environment. For this to happen
company takes effective measure for the growth of the employees, by providing them required
platform and communicating them on time so that no issue arise and if arise, company can solve
them easily and retain their talents.
Workforce Diversity – Company for its global expansion has to hire people with diverse
backgrounds, which also provide British Airways new development opportunities (Macke and
Genari, 2019). But British Airways has to formulate new strategy and make changes in its
existing strategy for the workforce to keep all of them together and ensure all of them work for
the common goal. HRM of the company does this work by making strategies such as by
providing training and educating people from diverse environment so that they can effectively
manage and deal with one another and to build a participative approach.
Technological Advancement – With the help of technological advancement, the work of British
Airways HRM has become simple and sophisticated. Through the help of technology company
can maintain the safety and security (confidentiality) of the information related to its travellers,
as securing it is extremely essential for its business image, as any issue with that can caase to its
reputation.
P2: Internal and External Factor influence on HR strategy & Practice of British Airways -
The intrinsic ad extrinsic factors can influence the HR strategy of the company in positive as
well as negative way. The impact of these factors depends on the situation going in the
environment of the Company.
External Factors -
Government Regulations – It is essential for the British Airways to abide by all the rules and
regulations of the Country in which its headquarter is i.e. UK and the countries in which they
have their operations in. Being the Airway's company, it has to ensure that it follows the rules
and regulations of all other countries for its smooth operations otherwise in case of any mistake,
company has to bear a huge fine and may also lose its licence of that country.
Economic Factors – One of the greatest influence is also from the economic conditions of the
country. For eg. Recession due to Covid-19, or the Brexit affect in UK has influence of the
economic conditions of the country. Economic factors directly affects the pool of talents and the
ability to hire candidates(Analoui, 2017). Due to Covid-19 pandemic, when there was lock down