Strategic Human Resource Management

This document discusses the key trends and developments that influence HR strategy in organizations, with a focus on Land Rover. It analyzes the external and internal factors that impact HR strategy and practice. It also evaluates the influences of external and contextual developments on HR strategy. The document applies relevant theories and concepts for sustainable growth and discusses the strategic contribution of HRM to organizational strategies.

STRATEGIC HUMAN
RESOURCE MANAGEMENT

TABLE OF CONTENT
Contents
TABLE OF CONTENT.....................................................................................................................................2
Introduction.................................................................................................................................................3
PART 1.......................................................................................................................................................4
Determine key current trends and developments that influence an organization’s HR strategy...............4
Analyze external and internal factors influence HR strategy and practice...............................................5
Analyze the influences of the external and contextual developments and discuss how this impacts on
the HR strategy of an organization..........................................................................................................7
Critically evaluate the influences of key external and contextual developments.....................................8
Apply relevant theories and concepts relating to the growth...................................................................8
Examine how human resources theory relates to practice in a specific organizational............................9
Evaluate how human resource theory relates to practice in a specific organizational..............................9
PART 2......................................................................................................................................................10
Evaluate how an appropriate change management model is supporting................................................10
Provide valid justifications for the application of chosen change management strategies, models and
concepts to demonstrate.........................................................................................................................11
Critique how change management strategies, models and concepts......................................................11
Explain how HR outcomes can be monitored and measured and apply this to a specific organisational
situation.................................................................................................................................................12
Evaluate how effective HR management and development can support sustainable performance and
growth...................................................................................................................................................12
Make suggestions for HR development techniques applicable in a given organizational situation........13
Critically reflect on how HR monitoring and evaluating techniques contribute to sustainable
performance and growth addressing potential consequences of their implementation...........................14
Conclusion.................................................................................................................................................14
Recommendation.......................................................................................................................................15
REFRENCES............................................................................................................................................16

Introduction
HRM is a tool and method used by companies to effectively manage their human
resources. It focuses on achieving organizational goals by empowering company employees.
Strategic management is a method of making the most effective decisions for the execution of
activities in the most effective way. Strategic human resource management can be defined as a
strategic management tool in an organization. It can improve organizational performance by
making scientific decisions after analyzing different factors and managing employees in the most
effective way. AUTOMOBILE, headquartered in Land Rover, UK, operates in different
countries around the world and manages a large number of employees, making it one of the most
successful organizations in the world. Explains the different aspects of the company's internal
and external environment. It is important to analyze before making any type of decision and its
impact on the results (McClean, and Collins, 2019). Analyzed and evaluated the methods,
concepts and models used by Land Rover to manage its employees in the most effective way. In
this report, a detailed study of the effectiveness of strategic human resource management was
conducted, and missing areas were found and suggestions were made to improve these
deficiencies and increase the retention rate of employees in the organization as well as to
effectively implement strategic management. organization.The purpose of this unit is to explore
the strategic contribution of human resource management (HRM) to the development and
support of sustainable organizational strategies. Students will develop an understanding and
appreciation of pioneering and contemporary models, theories and concepts that enable human
resource managers to make positive contributions to sustainable organizational change and
growth from a human resources perspective. Decision-making in the human resources
environment. This will be based on a strong theoretical and applied foundation that will add
value to the organization's human resource functions and roles.

PART 1
Determine key current trends and developments that influence an organization’s HR strategy
Human resource management defines as a process of managing code of conduct within
an organization and interlinked to human resources of company. It defines as a process through
which business enterprise will attain effective and efficient outcomes in working process. There
are several trends and developments that influence business entity human resources strategy.
Therefore, implementing and focusing on all trends and development process are useful for
company to placing higher position in competitive marketplace. These current trends and
development makes the firm a market leader that led organization in proficient manner. Several
current trends and development that influence Land Rover organization HR strategy are
presented below:
 Globalization- In present business scenario where organization are not working or
operating only on national boundary but they are working on global level to expand the
business operations for generating profits. In context of Land Rover, where company
need to highly focus on expanding their operation in different territories develops the
need of HR manager and also their related strategy. These recent trend helps Land
Rover, HR manager to grow their business by hiring and selecting global talent and
develops new strategies to attract and retain potential candidate who use their skills and
experience for company growth and long term sustainability
 Workforce diversity- This represent the essential aspect of business. Workforce
diversity in terms of age, race, religion, cultural background, gender etc. that are
accumulated with the development of working context of business enterprise Human
resource function. This trend is highly influence the HR strategy so that working
environment is presented in proficient manner. To done the changes within HR strategy
it is very essential for Land Rover to diversify their workforce in working atmosphere. In
Land Rover, manager attracts diversify workforce within their working area that highly
influence HR strategy. In terms of strategy human resource manager implement training
and development session on diverse environment that demonstrate rules and regulations
of business managing all participants by using participative approach in firm.

 Technology advancement- This trend is highly beneficial for the business enterprise
because in present business industry technology advancement is boon. Improvement in
technology advancement using computerized system helps Human resource manager of
Land Rover to simply their practices in sophisticated manner. In case of Land Rover,
focusing of technology advancement helps manager to maintain safety and confidentially
of data and information so that more competitive advantage is to be attained in profitable
manner.
 Continuous improvement programs- It is another development that represents as a
process in which company emphasis on quality for build a better reputation to serve best
to customers. In case of Land Rover, company highly focus on improving their quality
and productivity for this they need to focus on changing operations to attracts large base
of customers. This development mainly influences HR strategy where they prepare
individuals for change. In this manager of Land Rover need clear and extensive
communication related to changes that were occur, and what result they except and what
effect it will on workers. The performance and growth of the organization depend on the
various factors that the organizational environment plays an important role.
Organizations All organizations analyze potential changes when analyzing the internal
and external environments of their organization. Successful organizations observe and
effectively analyze internal and external environments that ensure the efficiency of
activities to achieve objectives and objectives of the Organization.
Analyze external and internal factors influence HR strategy and practice.
In the case of human resource management, there are two categories of environmental
factors-external and internal. External factors are those factors which lie outside an organization
and affect its working, including human resource management whereas factors which lie inside
an organization and affect its working are called internal factors. It is nessary to divide the
factors as an organization cannot control external factors
External Factors
 Economic: Economic factors are those factors which give shape and form to the
development of economic activities and include factors like nature of economic system,
general economic conditions, various economic policies, and various factors of

production including human resources (Jiang, and Li, 2019). In case of Land Rover it is
very essential for manager to examine economic conditions of nation so that proper
strategies are to be developed in efficient manner.
 Socio-Cultural Factors: These are very comprehensive factors as they affect every
person in a different way. From human resource management point of view, attitudes,
beliefs, desires, expectations, and customs of the society at a given point of time are
important. In terms of Land Rover, human resource manager adopts those strategies
which are useful for employees and also satisfied them with the working culture in
efficient manner. This attracts number of customers towards company.
 Technological Factors: These are the ways to perform tasks, it includes new inventions
and upcoming techniques that helps making the process efficient. It affects the
organization in ways like it redefines nature of jobs and by affecting human resource
management policies. In terms of Land Rover, HR manager need to focus on adopting
latest and advanced technology at the time of hiring, training and development of
employees so that efficiency within organisation is to be maintained.
 Political-Legal Factors: These are basically laws that define policies in a geographical
area. It could either be center or state based. Organizations have to adhere to these
regulations in order to operate. Regulations tend to change from time to time requiring
organizations to then make changes in their policies. Regulations tend to change from
time to time requiring organizations to then make changes in their policies. In Land
Rover manager need to follow rules and policies imposed by government so that
workforce within organisation is to be managed.
 Environment: Environment factors should be considered by the companies while
dealing with such huge number of operations which eventually lead to Garbage creation.
In case of Land rover manager emphasis on adopting environmental friendly resources to
train and hire employees so that further more strategies related to HRM is to be
developed proficiently.
Internal Factors
 Organization Strategies- Every organization is unique and reacts differently to different
circumstances. That is because they follow a strategy, either implicitly or explicitly.
Human resource be said to be one of the principal resource. Therefore, it is utilized as

per strategies. In reference of Land Rover organizational strategy is to be developed by
top authority and it should be followed by subordinates to complete task on time frame.
 Organization Culture- Every organization has a vision and a mission according to
which a company aligns its actions which so ever direction it may be. eventually it leads
to make an organizations culture and it inculcates amongst the people working there as
well. This factor influences HR practices and also the approaches of business firm to
gain competitive advantage within marketplace. In case of Land Rover human resource
manager need to focus on maintaining friendly and participative environment at
workplace so that workers are working corporately and attain profitable results on
deadline.
 Organizations Financial Position- While all the factors mentioned above are very
important and play a major role but, Finances affects HR policy of a company directly.
As it is the ability to pay salaries, generate funds, expand and retaining human resource.
Therefore, it becomes an important factor. Therefore, it becomes an important factor.
Therefore in Land Rover financial condition is very strong due to which they adopts HR
practices in effective manner to encourage employees towards work.
Hence, these are internal and external factors on which Land rover HR manager need to
focus at the time of preparing human resource strategies so that it could be done in effective
and appropriate manner. This strategy helps in developing positive HR, practices to
encourage staff members for goal accomplishment.
Analyze the influences of the external and contextual developments and discuss how this impacts
on the HR strategy of an organization.
HR policy is widely affected by external and contextual developments as organization
doesn’t have any control over external developments. If a policy is changed by the government
then an organization has no control over it anymore they will have to comply with the said new
policy (Chowdhury, 2020). Apart from that at the same time if a norm in regard to environment
protection comes to play then again organization will have to comply with the same in some
cases company might even by penalized by the government if it violates any regulations. If an
economic crisis hits the area, then as well the said company will have to take appropriate steps in
order to make amends with the situation.

Critically evaluate the influences of key external and contextual developments
To conclude the Ecosystem is very volatile to the changes made by the external sources
as it does not have any control over the changes and will have to comply with the regulations by
the concerned governing authorities. But situation like this can be avoided keeping up-to-date
with the current and upcoming norms and keeping checks and regular audits of our organization.
Apply relevant theories and concepts relating to the growth
Concept of strategic HRM:
Strategic human resource management refers to a linkage between human resource with
goals and objectives of firm. It is very essential for business to enhance profitability in right
manner because it demonstrates flexibility, creativity at entity for developing long term
sustainability. In this HR manager need to focus on selecting candidate who are capable of
attaining and accomplishing goals on set time frame.
Theories of strategic HRM:
Motivation theory- This theory is useful to understand the human being that helps in
working of employees in appropriate manner. The main purpose of this theory is to examine
needs of employees and encourage them to attain targets. For Land rover, maslow need hierarchy
theory is demonstrated below:
 Psychological needs- This needs are core requirements of individual person such as
food, shelter, water etc. in terms of Land rover, manager need to supply proper salary to
their employees as it is core need of every employee to work effectively.
 Safety needs- in this manager of Land over focus on fulfilling employees safety needs so
that they are loyal and retain within company. in this manager offer insurance and other
financial helps to employees.
 Social needs- It involves belongingness, love, care etc. need that an individual person
after satisfy above two needs. In terms of Land Rover, manager needs to follow
participative environment at workplace so that employees are done their task
collaboratively.

 Self-esteem needs- In this level, manager of Land Rover provide recognition to
employees for their good work so that they are motivated towards work and attain targets
proficiently.
 Self-actualization needs- In this last hierarchy level land Rover manager offer
opportunity to their workers where they examine their strength and work on them to gain
highest satisfaction level.
Concept related to HRM
 8 box models by Paul Boselie- It is an efficient concept that helps in presenting external
and internal factor so that effectiveness of human resource is to be increased effectively
and efficiently. For example- If there is high shortage of skills within marketplace this
represent the planning that an organisation do to attract suitable candidate at this situation
as compare to abundance of qualified workers. It shows the connection of model that
reflects directional outcomes in company sustainability. Hence this concept of HR shows
that in what manner HR system effect on procedures and budgetary results. This helps
manager to follow effective process of hiring so that positive HR outcomes are attained
on time.
Hence this theory and concept helps in enhancing growth and development of strategic HRM
within Land Rover so that targets are attained in systematic manner.
Examine how human resources theory relates to practice in a specific organizational
Many organizations like Land Rover and Range rover applies these models to their brand
in order to increase effectivity and productivity of overall output. There have been several
instances where company has reaped the benefits of the said models. Integrative model is used
by Land Rover HR to provide employees training of different areas leading to zero error
performance
Evaluate how human resource theory relates to practice in a specific organizational
HR THEORY: Hrm hr development history and strategic hrm growth in hr. the link
between the organizational strategy and the hr strategy: a universalist and contingent approach to
the Human resource management. impact of theory on personnel practices: relevance of theories
to the development of organizational personnel practices. modern hr theory and practice,

including flexible job preparation, performance management, electronic hiring, and 540
performances. concept of applied hr strategy (Lawler, and Boudreau, 2020).
PART 2
Evaluate how an appropriate change management model is supporting your HR strategy.
In organisation changes are very crucial to gain success and growth. These are significant to
gain competitive market. It is analyzed that changes impact highly on organisation and also
human resource of company in significant way. In an organisation HR manager adopted changes
using tools and software’s for performing HR functions in appropriate manner. In case of Land
Rover, Lewin change management model is presented below:
 Unfreeze- it is core in Lewin change management model where manager prepares
employees in such a way so that they accept changes properly. In this manager need to
focus on communicate with employees in order to deliver need of necessary changes
within organisation. They communicate requirements of changes to employees so that
profitable results are attained on time. The main aim of this step is to encourage staff
member towards change and eliminate the risk if resistance. In terms of Land Rover, it is
scrutinized that manager emphasis on proper interaction with employees in order to
develop changes within organisation. Therefore it helps in maintaining strong
relationship between manager and employees.
 Change- It is crucial step in Lewin model where changes are done in real context. In this
step manager encourage workforce to ready for change. In this effective leadership and
communication is to be done so that changes are done properly. This minimizing
conflicts between employees and managers and creates positive environment at working
environment. In this manager of Land Rover emphasis on provide proper guidance to
employees so that they are retain with firm for longer time period.
 Refreeze- It is last step of this model where workers are accepting change and done task
accordingly without move backward. In this manager of Land Rover ensures that
workers are stick with changes to more time so that profitable results are attained on time.
To refreeze employees, company need to provide proper motivation so that they adopts
changes effectively and efficiently for betterment of organisation.

The above discussion shows that changes within organisation is essential and encourage
growth and development within HR strategy. It is to be examined that training &
development, maintaining relationship between employees are strategies of HR that highly
support change management process so that proper changes are done. This helps in
maintaining coordination between staff so that changes support strategies and practices of
HRM that attain organisation goals and objectives in specified time frame.
Provide valid justifications for the application of chosen change management strategies, models
and concepts to demonstrate
Employee Engagement-A new approach has emerged to increase employee participation
in strategic HRM organizations (Armstrong, 2019). Engaging employees in your organization
can increase their passion, which helps improve their performance. Effective communication and
awareness of goals and goals helps lead employee efforts in the direction of organizational
growth. This approach helps increase sales, customer satisfaction, and increase your
organization's bottom line. This approach also helps to attract new talent. Land Rover can
manage its employees by increasing their participation and ensuring their role in the
organization. This new approach presents several barriers, such as the threat of tolerance and
inefficient management misuse within an organization, and lack of confidentiality within an
organization.
Critique how change management strategies, models and concepts
Human Resources Diversity-Land Rover operates in different countries, which helps to
effectively manage and carry out various activities and achieve the goals and goals of the
organization. And have talent. Based on this approach, the company creates a portfolio of
employees that includes employees with different skills and expertise. Not only does this help
create a competitive advantage for the company in the market, but it also helps to enhance the
innovative and creative atmosphere of the company that leads to success. The barrier to this
approach is the enormous cost of hiring and choosing employees, creating portfolios and
effectively educating them. This approach presents conflicts and conflicts among employees

Explain how HR outcomes can be monitored and measured and apply this to a specific
organisational situation.
Strategic International Human Resources Management Multinational companies like
Land Rover use International HRM to manage human resources around the world. Strategic
Management of International HRM is a new approach that Land Rover needs to adopt to
integrate organizational strategies with goals and goals and effectively manage employees
internationally (Law, Wong, and Wang, 2020). This also helps to position the employer's brand
in the international marketplace to attract new employees to the organization. This helps to
provide a unanimous approach to employee management in multinational companies like Land
Rover, which also increases the performance of the organization. There are several ways to
monitor the HR outcomes within Land Rover are presented below:
 Labor turnover report- It defines number of people who leave company in a
particular time period. High turnover represents failure of firm within
marketplace. In terms of Land Rover HR manager need to adopts proper
strategies such as training and developing session, motivation etc. so that labor
turnover is minimized within origination.
 Employee Satisfaction- This term state that satisfied workers are perform their
task effectively for gain profitable results. If business firm adopts HR practices
properly then it helps in maintaining satisfaction of employees so that high
success and growth is to be enjoyed by firm. Satisfaction of employees shows
success symbol in relation to HR strategies. In case of land Rover manager need
to follow proper HRM strategy to satisfy employees and gain profitable results
within competitive marketplace.
With this discussion it is to be examined that there are various manner like employee
satisfaction, labor productivity index etc. that helps firm to measure HR strategies. These are not
only beneficial for measure success but also helpful to take necessary steps for improvements.
Evaluate how effective HR management and development can support sustainable performance
and growth
This barrier to access will make it difficult to uniformly manage the human resources of
multinational corporations with diversity in cultural and national regulations (Camuffo, and De

Stefano, 2019). The beliefs, values, perspectives, needs, and ways of working of employees in
each country must be properly managed, taking into account these factors, such as a work
environment in which diversity is positive. Land Rover can use this method by taking these
barriers into account and managing plans, employee motivation and performance management to
eliminate them and achieve positive results. There are various points to evaluate the HR
management and development that support sustainable growth and performance in Land Rover is
presented below:
 Enhance efficiency and productivity of employees- It is very useful to develop
the overall productivity of the employees. In this HR manager prepares
appropriate strategies and approaches so that growth and efficiency would be
maintained. In this firm arrange training session for workers as per their capability
and ability so that overall target is achieved on time that also provides sustainable
results to business success. In case of Land Rover manager need to emphasis on
preparing strategies so that workers are encouraged towards improving overall
efficiency and productivity.
 Reduce employee turnover-In present environment it is examined that
employees are not likely to sustain with firm for longer time period. They focus
on switching company for individual growth and success. At this time manager of
Land Rover need to adopt the motivation technique, develops positive
environment, follow employee empowerment so that workers are retain for a
longer time period. This helps in gaining competitive advantage within rival
market at global level.
By examine the discussion focus on effective HR development and management is useful
to make employees best asset of business. With the high support of HRM strategies and
practices workers performed their task properly and efficiently that helps in sustainable
growth of organisation in marketplace. Therefore, it is also useful to achieve overall
company objectives in effective and efficient manner.
Make suggestions for HR development techniques applicable in a given organizational situation
Land Rover's weakness may be brand extension and segmentation. The company is
producing multinational brands and has different product categories, but there is no effective way

to manage this product segmentation and lead to effective product promotion and cause
confusion. Just like in Land Rover, you are in its R&D and promotion activities
(VARDARLIER, 2020). A lot of money was spent. Compared with other consumer goods
companies on the market, this has caused the price of the company's products to rise. In this
highly competitive market, high prices can be seen as a company's weakness. Opportunity: Land
Rover has invested heavily in advertising and has the opportunity to use social media to
advertise, which will help reduce the cost and price of the company's products. The company is
looking for expansion R&D opportunities in different countries to expand product width and
length and launch new brands.
Critically reflect on how HR monitoring and evaluating techniques contribute to sustainable
performance and growth addressing potential consequences of their implementation.
External and contextual development: Affected by globalization, modern trends and
development of HR such as diversity of human resources, change of technical requirements,
continuous improvement for productivity improvement, process. Changes in HR policies and
practices regarding current trends and development. Use of cloud technology to coordinate
processes with people. The recruitment and selection process is affected by technology for
employee monitoring and performance management support. Private, public, and third division
HR issues (Haraj, and Hameed, 2019).
Conclusion
It is inferred from the above report about findings on the strategic management of human
resources using a variety of pricing and models. An effective analysis of the internal and external
environment of Land Rover's UK-based multinational companies in the AUTOMOBILE sector
is conducted. As various tools and methods are used, such as SWOT for internal analysis and
PESTEL for external environments, we found that there are various factors that affect the
internal and external environments of a company. They also studied and analyzed the facts about
strategic HRM. Various models and concepts are specified, and methods are investigated and
analyzed such as best practices and best fits. Describes HR practices that affect the strategic
management of your organization. Here you will find effective HR policies and procedures for
your organization that will help you achieve your organization's growth Now Land Rover has

different strengths and weaknesses, opportunities, and internal and external environments. The
threat to define.
Recommendation
Land Rover has an effective strategic HRM that helps improve the company's
performance and growth and create a competitive advantage in the market. Human resources are
efficiently managed by considering various models and approaches of strategic HRM. Changes
in the current business environment are essential, and new and creative organizations
successfully build the core competencies of their competitors. There are several new approaches
to increasing employee engagement, diversifying the portfolio of employees within an
organization, and strategically managing human resources within an organization that employ a
company's strategic international HRM. Land Rover can take these approaches to empower
employees and effectively achieve their goals and goals to improve employee management and
performance. However, this approach requires certain management of several barriers to reduce
risk of any kind and increase the certainty of the company. External environment.

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