Strategic Implementation | Management | Case Study Report

MANAGEMENT

Contents
Introduction................................................................................................................................3
SWOT analysis...........................................................................................................................3
Goals and Objectives..................................................................................................................4
STRATEGIC GOAL 1...........................................................................................................5
STRATEGIC GOAL 2...........................................................................................................6
STRATEGIC GOAL 3...........................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

Introduction
Strategic implementation is a procedure through which strategies and plans come into action
so that they can reach goals. Strategic plan comes up with planned goals, which will get
feedback and approval for merger for Silver Airways. The report come up with planning
procedure as strategic goals for business. Strategic analysis will include SWOT analysis,
which is used to analyse the organisation`s weaknesses, threats, opportunities, and strengths.
Furthermore, the aim main of report is to create strategies so that it achieve objectives and
business goals in long term. Thereafter, the report is based on decision making for Silver
Airways, whether it should merge, or not (Huang et al., 2019). Silver airways is a US
regional airline, which is headquartered in Florida (Silver airways, 2019). On the other hand,
Seaborne airways was founded in 2010 and currently operates nearly 100 scheduled flights.
Currently it maintains fleet size of 27 covering 18 destinations.
SWOT analysis
SWOT analysis is a framework that can enable brands like silver Airways to benchmark the
performance as compared to industry. SWOT analysis is a tool, which identifies strengths,
weaknesses, opportunities, and threats. It is one of the leading brands in airline industry-
Strengths Weaknesses
 Silver airways expanded partnership
with bigger US Airlines.
 The Silver Airways have smaller
market share with brand awareness
while comparing it to large players.
 As unique selling proposition, it is
largest US carrier to Bahamas.
 Airlines is dependent on airlines for
booking.
 The company maintains strong  Customer reviews for this brand is