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Strategic Implementation of Woolworths Limited Report

   

Added on  2020-04-07

12 Pages2499 Words191 Views
Leadership ManagementData Science and Big Data
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Running head: STARTEGIC DEVELOPMENT Strategic Implementation of Woolworths LimitedName of the student:Name of the University:Author note
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1STRATEGIC IMPLEMENTATION Executive Summary The purpose of this report is to discuss the strategic implementation of the Woolworths Limited.The introduction deals with the background of the company and important stakeholders who areplaying an important role in the company. The external and internal environment of the companybased on PEST and Porter’s five forces are the important ways to discuss the strategicimplementation of the company. The internal environment discusses the strategic development interms of core competencies and resources. Next, the strategic implementation and developmentof the company is further elaborated through the recommendations mentioned.
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2STRATEGIC IMPLEMENTATION Table of Contents1. Introduction..................................................................................................................................32. External Analysis of Woolworths................................................................................................3a. PEST analysis of Woolworths.................................................................................................3b. Porter’s five forces...................................................................................................................5c. Opportunities based on three essential external factors...........................................................63. Internal Analysis of Woolworths.................................................................................................6a. Core Competencies..................................................................................................................6b. Resources.................................................................................................................................7c. Strengths of Woolworths Organization...................................................................................74. Development of Strategy.............................................................................................................8a. Strategy of the company..........................................................................................................8b. Analyzing the strategies...........................................................................................................85. Implementation of Strategy.........................................................................................................8a. Strategy implementation..........................................................................................................86. Recommendations........................................................................................................................9a. Possible Alternatives................................................................................................................9b. Further Recommendations.......................................................................................................97. Conclusion...................................................................................................................................98. References..................................................................................................................................10
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3STRATEGIC IMPLEMENTATION 1. IntroductionWoolworths Limited in the year 1931 opened its door to the public in the Cape Town ofAustralia. The founder of Woolworths Limited is Max Sonnenberg. The Company is having anextensive interest in retail throughout the countries such as Australia and New Zealand. It isregarded as the second largest company in Australia in terms of revenue after the retail basedmarket Conglomerate West Farmers. The main operations of the company incorporatesupermarkets (Woolworthsgroup.com., 2017) The important stakeholders and players of theWoolworths Limited are employees, customers, shareholders, suppliers, government, franchisee,unions, media organized business, interest groups and community groups and other non-governmental organizations. The recent changes in the Woolworths organization are the privatechanges in label, which is a response to the popularity of Aldi where the company is strugglingwith the decreasing growth of sales. The recent performance of Woolsworth is to catch up withColes with its turnaround plan where the supermarket is trying to close the gap with the Colessupermarket in the financial year of the first three months. It has maintained its tradingperformance till now and continue to rise in future (Woolworthsgroup.com., 2017)2. External Analysis of Woolworths a. PEST analysis of Woolworths Political: Woolworths is an important organization, which is fulfilling the demands of thecustomers through the different outlets of retail (Gupta, 2013). The country’s politicalenvironment is associated with the organization’s performance and the retail based companies
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