Strategic Information Systems of Dominos for Business ...

Running head: STRATEGY INFORMATION SYSTEM FOR BUSINESS ENTERPRISE
Strategic information systems of Dominos
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1STRATEGIC INFORMATION SYSTEMS FOR BUSINESS ENTERPRISE
Insight into Dominos
Founded in 1960, Dominos has achieved the tag of second largest pizza chain restaurant
in United Stated followed by Pizza Hut. Presence of more than 10,000 franchisees and outlets in
70 countries makes Dominos a popular name among the customers across the globe. In the year
of 2015, the total revenue of Dominos was US 2.21 billion dollars, which encountered an
escalation of 26 billion in the year of 2016. This revenue added US$214.7 million to the profit
margin in the year of 2016 (Dominos.com.au, 2017). The major drive behind this is the presence
of skilled and experienced 260,000 who envision the achievement of customer satisfaction by
providing quality products to the customers. For doing all these operations, the managers apply
effective management techniques, of which the most important are the Management Information
Systems (MIS). The theme of this assignment is to peek into the ways and means of using these
information systems for maintaining the balance between all the parameters of the Dominos’
business.
Business processes of Dominos
Dominos makes use of information systems for executing the operations of finance,
human resource, marketing and accounting.
In finance, the information systems are used by the personnel to keep a track of the
cash flow from the internal environment to the external ones. In case of human resource
management, the information system enables the Dominos personnel to regulate employees’
records. For efficient execution of the marketing activities, information systems play an
important role in enhancing the decision making skills of the employees regarding the
profitable source of income (Arvidsson, Holmström & Lyytinen, 2014). Along with this,

2STRATEGIC INFORMATION SYSTEMS FOR BUSINESS ENTERPRISE
information systems also assist the employees of Dominos to maintain accurate records of the
collected and processed data. This is an additional assistance towards publication of budgets
and sending the drafts to the investors, creditors and tax authorities.
Business requirements of Dominos
The business requirements of Dominos, in terms of the information systems can be
divided into the following parameters:
Financial
In order to achieve financial stability, the financial events need to deal with special
cautiousness. Utilization of the information system helps the managers of Dominos to prepare
reports on the current financial condition, their impact on the business operations and the
additional financial resources required (Pearlson, Saunders & Galletta, 2016).
Human resource management
In order to ensure the safety, security and privacy of the employees, the management
needs to maintain records of employees’ personal details, such as- address, selection process,
training received, skills and capabilities, gross salary offered among others. For this purpose,
information systems prove to be an effective and efficient option for the managers of Dominos.
Marketing
In order to expand the current market size and share, Dominos personnel make use of the
information system to enhance their decision-making skills. As a matter of specification, the
information systems aid the personnel to search for the sources, which would improve their
decisions towards making more and more profit (Peppard & Ward, 2016).