Analysis of Change Management Models and Strategies

Running head: Strategic International Business Management
Strategic International
Business Management

Strategic International Business Management
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Executive Summary
Strategic International Business Management can be defined as the plans and actions which
guide various commercial transactions executed between entities across various cross cultures.
Most of the organizations deal with their international counter parts at some point of time in their
supply chains.
Due to the difference between the approaches of conducting business is dissimilar in different
countries, so there is a necessity of comprehending various barriers such as cultural, linguistic,
political and legal and the various complications of international trade.
There are various dimensions of Strategic International Business Management such as Asset
management, project or product management and strategic management. Asset management
refers to the administration of financial management, accounting, personnel management and
line management. It basically deals with maximizing the output of these assets and procuring or
divesting these assets.
Another aspect is project or product management .It deals with the accomplishment of objective
pertaining with customer satisfaction and service. The concept of Total Quality management is
also included in this dimension.
Strategic Management is the last and most important aspect of international business
management. It pertains to targeting the customers suitable for the type of activities, the business
is engaged in. It is a wide spectrum which also includes activities such as change management
and risk management which are ancillary activities for attracting the customers to the product
which the company is manufacturing. These activities form the background of the policies
adopted by the management in manufacturing the appropriate product for the targeted customers.
This report is about a company SweDigi, a subcontractor to the digital music industry in the
Sweden market. The company is appointing Mr. Jan as a new CEO who is expected to raise its
decreasing profits .He is planning to introduce a new product range amongst the present products
but is not supported by his staff and mangers. So, in this report, various techniques of leadership

Strategic International Business Management
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and change management are to be mentioned which will assist Mr. Jan in improving the profits
of the company along with employee satisfaction.
Contents
Introduction.................................................................................................................... 3
People Management issues confronted by SweDigi...................................................................4
What is Change Management?......................................................................................... 4
Problems faced by the company in introducing the changes......................................................4
Various theories of Change Management............................................................................5
The ADKAR Model...................................................................................................... 7
Steps taken by Mr. Jan in the short and medium term to get the new product launched.......................8
Leadership Styles adopted in the change management process and the reason for their implementation. 11
Decisions or support that might be needed at Board level to help improve the situation.....................12
Conclusion................................................................................................................... 15
References................................................................................................................... 16

Strategic International Business Management
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Introduction
Strategic International Business Management can be defined as the activities and plans which
assist the commercial transactions between two companies operating in different countries. Many
organizations deal with their international counterparts at some point in their value chain for
accomplishing their goals of expanding internationally and earning revenues in the foreign
currency. Since the methods of doing the business in different vary from each other, proper
understanding of the various aspects such as cultures, language, political and legal systems is
essential for commercial success (Buckley & Ghauri,2015).
There are various aspects of Strategic International Business Management. Change Management
is one of them. For carrying out successful commercial operations in the present scenario, change
management and transformation is necessary for the organizations to assimilate in their business
activities. The companies face a lot of problems in implementing the change such as change
fatigue .The personnel of the organization feel pressured in handling many changes at once
(Sweeney & McFarlin, 2014).
Due to the failure of the companies to sustain these changes, companies face problems in
handling the change initiatives. Cultural support is essential to cope up with the changes and
implementing successful change management in the company.
So, in this report, which is about the case study of a company, SweDigi, operating in the digital
music industry as a sub-contractor is facing severe downturns in its profits since the last 3 years.
A new CEO, Mr. Jan is appointed whose aims are to turn the company in 12 months. His
initiative is to introduce a new product range in the market. The management assumes that the
products can be manufactured by introducing small changes in the production procedures. The
staff and the managers of the company are reluctant to accept the changes and the risks faced by
the company to produce the newly designed products.
So, in this report, the theories of change management and leadership along with the methods to
be introduced to launch the new product will be stated .Also, various suggestions to improve the
situation will also be advised to MR. Jan.